Content is everything that you see on a page in front of you – this can be delivered in a huge range of formats including video, articles, or social media posts.
Content is not just about the simple written word but everything else you see and hear, too. This breadth is why it’s important to have a strategy checklist.
Content marketing does differ slightly from traditional marketing in the way that traditional marketing works to sell an item or service to a customer directly by explaining how amazing it is, and content marketing focuses more on trying to gain customer loyalty. This is done by educating and informing potential customers on the business and brand.
The best type of content marketing is done in a way that doesn’t come across as overly promoting a service or product, but instead tries to build up brand loyalty and get customers to continue to return to a business for their future needs because of the trust that has been built up.
When it comes to building a strategy checklist, the key things you need to ask yourself are;
- Is your content as good as it can be?
- Have you done as much research as you can on what you will need in order to be fully prepared?
- Do you then have the correct processes and systems in place in order to handle the leads that you are hoping to create?
Blogs are a great example of content marketing. They are increasingly popular with the public and have been known to create strong reader loyalty – this is where readers continue to visit a blog and trust the writer’s insights on a huge range of things, whether it be what to wear, eat or try, or buy. They are a great way to give your business a strong brand and image online that people can continue to revisit and share with others on social media or through emails and messages.
When coming up with the content that you are going to produce, you have to think about what content will work to brings in your desired potential customers. You need to identify what will make them like your brand and so start to use it and continue to stay loyal to you. You will have to identify what content you need and how you should portray it. Some examples of good content include;
- Videos and vlogs
- Infographics, especially interactive ones
- Social media posts, updates and videos
- Advertising on social media and google
- Free trials
- Product-focused material
- Virtual or in-person client events
- Apps. A newer form of content marketing is apps with their increasing popularity. Apps also provide the opportunity for customer feedback due to the interactive nature of them.
The above is just a rough list of ideas. If you visit any business that has a strong online image you will be sure to gain more insight into the sort of content that is eye-catching and memorable.