Creating the time and space your team needs to be effective in their lead generation efforts is an important part of the process. Luckily, with today’s technology, there are several online tools and apps to help make this easier.
Here are a few lead generation efficiency tools for 2021 that should be on the radar of any B2B businesses sales team:
We’ve all been there. You finally connect with a lead, only to lose communication with them during a complicated scheduling process!
People are busy, and that’s why making scheduling as easy as possible for all parties involved is a must. Not only does it help to streamline things, making salespeople more efficient, but it also helps make saying ‘yes’ to a meeting easier for your customer.
One of our favorite scheduling and calendar management tools on the market is Calendly.
Calendly syncs with your salesperson’s calendar to mark their availability in real time. It then sends a link to your prospect to choose from one of those times that is convenient for them, and sends meeting information, links, reminders, etc., automatically.
Calendly users save an average of 4 hours per week according to their website. That’s 4 hours that your sales team can use on other important tasks! Plans range from free to $12 per month.
Perhaps you’d like an easier way to find affiliates. Or maybe you’d like to reward customers who leave positive reviews online about your company? Or simply generate more reviews for your company?
You can make this process much easier for your team by implementing a review monitoring tool like Podium.
Podium offers a lot of functionality to help sales and marketing teams streamline the lead generation process. While some are more geared toward B2C, there are many that are beneficial to B2B lead generation as well, so check them out.
We discussed the power of affiliate marketing above. However, in order to get the most ROI out of your affiliate campaigns, you need to stay organized. Spending time tracking analytics, paying out vendors, and pushing out new campaigns can really eat into your sales time.
LinkTrust can help. LinkTrust is an affiliate management software that can help easily manage all aspects of your affiliate and influencer marketing programs. They also offer a referral rewards focused system as well! Learn more about them here.
There may be no better lead nurturing tool on the market than HubSpot. HubSpot is a CRM (customer relationship management) tool that uses some of the most advanced technology on the market to give sales and marketing teams in-depth information on their leads.
With HubSpot, you gain insight into and better understand each stage of your lead’s buying journey. The software can give you critical insights on a lead’s interaction with your website, which pieces of your content they’ve consumed, which pages they’ve visited most often, etc.
All of this information is crucial in understanding the pain points of your lead, their hesitations, and ultimately how you can address them.
The pricing for HubSpot ranges based on how much functionality you need. If you want to learn more about their services, their blog is full of great, actionable advice for B2Bs.
If your company uses any sort of instant chat or messaging software internally, you may be familiar with Slack. However, you may not be aware of the fantastic sales functionality of the platform.
Slack for Sales is a platform that lets B2B salespeople connect and collaborate with prospects and customers, boost productivity, and consolidated communications. Teams using Slack for Sales have reported 4x faster deal cycles and 60% shorter turnaround times thanks to the platform’s focus on instant communications.
Slack for Sales also offers integrations with some of the other most popular sales tools on the market to increase efficiency even further: including Salesforce, DocuSign, Zoho Invoice and more.
If you’re looking for the ultimate platform for lead generation campaigns, look no further than Woorise. Woorise offers users a way to easily create viral giveaways, contests, landing pages, engaging forms, surveys, quizzes and more.
The features offered on Woorise can help your marketing and sales teams work together to connect with an audience, collect qualified leads, and close more sales. It can also help you grow your audience and expand your reach to new target markets.
If you’ve been looking for an easy way to bring your marketing campaigns, insights and analytics together into one efficient platform, definitely check them out!
John Dubay is the Managing Partner at Leads at Scale, an outsourced sales support company that helps B2B companies generate well-qualified leads at scale, ready to be closed.