Can an SEO Agency Put You Over the Top with Content Marketing?

September 22, 2015September 22, 2015 / nancyrubin

Content marketing isn’t complicated, but it sure can seem that way. If you aren’t a marketing expert, all the jargon about SEO, backlinks, rich content and alt text can sound confusing and scary. It should.

If you don’t have a mastery of content marketing in this day and age, your online business could very possibly be doomed. That is, unless, you are smart enough to hire an SEO agency.

Here are a handful of ways that an agency can put your business over the top with content marketing….

Expertise

There is a lot to know about content marketing, and unless you have the resources to hire a full-time staff member to learn it all on your company time, you’ll never get it just right.

Content marketers make it their business to know all about what it takes for online businesses to succeed. Just like the advertising businesses you see on Madison Avenue, content marketers are experts in their field.

If you’re serious about your business the way you out to be, you should know that relying on experts for your marketing needs is really your best option.

Lead Generation

Content marketers can bring qualified leads to your organization. It’s not quite black magic, but it can seem that way because of a content marketer’s effectiveness in doing so.

As the following article looks at, if you’d like to learn how to generate more leads than ever in 2015 with content marketing, then look no further than a content marketing agency for your business needs.

You might be able to bring leads to your sales team, but qualified leads offer a completely different possibility for growth for your business.

Qualified leads give hope to your sales team, and the potential for unequalled possibilities for the growth of your business.

Targeted Keywords

Keyword research is essential for developing effective content for your website. Without successful keyword integration in your online content, your site could be virtually invisible to the search engines that constantly scan for valuable information on the web.

Keywords are dynamic, changeable elements that need to be updated frequently. Your content marketer will be paid to be on top of target keywords.

Analytics and Reports

An SEO agency’s expertise is measurable and comparable. With the services of a reputable marketing agency, you should receive analytics and reports that outline in clear detail where your company baseline was, and where it is now that you’ve hired a content marketing company.

As a business owner, you don’t have access to the kinds of detailed reports and analytics that a qualified content marketer will be able to provide you. The value of these reports alone is worth hiring an SEO expert.

No online business these days can afford not to consider hiring an SEO agency for their content marketing needs.

When you make room in your budget to pay for content marketing services, you’ll also need to make room in your business bank account for more profits.

About the Author: Kate Supino writes about marketing and best business practices.

Do You Prioritize Generating Leads?

February 18, 2015 / nancyrubin

As a small business owner, you may be wearing several different hats on a daily basis.

It can also be a struggle to try to concentrate on what you might think of as administrative tasks when you need to get actual work done that pays the bills. Marketing may be one of those admin tasks that you’ve been putting aside so you can focus on order fulfillment and billing concerns.

If you’re not careful, you run the risk of being on the hamster ball, where all you’re doing is servicing existing clients who may or may not be the kind of clients that will provide sustainability for your business.

Set Aside Time for Generation

The fact is, you need to devote at least a few hours each week to generating new leads for your business.

Optimally, you would have a whole team dedicated to this “chore,” but since it’s just you, a few hours will work. If you can spend one whole day generating leads; that would be even better. But better than that would be if you could somehow outsource this to a third-party lead generation firm.

As the following article shows, they know how to generate leads in a manner that is professional, efficient, and most important, automated.

The Importance of Replacement

You should realize that only a tiny fraction of your current customers are going to be with you one, two or even three years from now, let alone six months from now.

It’s not that they will become dissatisfied with your service – it’s more that they may outgrow your business or change in a fundamental way that prevents them from needing your business.

If you want to grow, for every one business customer that you lose, you should be able to replace them with two.

Lead generation can help with that.

Remember that leads are not sales. Leads are leads unless you can convert them. But your sales team needs to have something to work with, and leads are it.

When you generate leads, you are essentially generating possibilities, which is what any good sales team thrives on. Leads are like food for your sales force.

Lead generation has to hold pride of place in your organization.

Whether you sell advertising, porcelain figurines or handmade linen sachets, you won’t be in business for long unless you prioritize your lead generation efforts.

Have the courage to stop what you’re doing for a few hours, or one whole day and focus on what it would take to generate a whole new batch of leads for your company.

It will pay off in the long-term and might just make the difference between staying in business and losing your business.

About the Author: Kate Supino writes extensively about marketing and best business practices.

Five Essential Basics for Generating Leads

November 14, 2013November 15, 2013 / nancyrubin

A successful business relies on one thing and one thing only: sales. These cannot be created without customers though which, in turn, are generated by looking for leads both in the local community and on the internet. Actually creating a decent strategy in this regard can be difficult, involving numerous aspects that shift depending on your market. There are a few general basics that you should be aware of however so that your campaign to create more leads has the best chance of success that it possibly can.

1) Build Something Worthwhile

The hardest part of generating sales is also the most important: creating a product or service that is truly useful to the consumer and developing marketing material that improves their quality of life. This involves a great deal of work but will ultimately pay off in the end. Creating a real value machine for your intended audience can be done in a number of different ways, especially since you should also be online.

Here are some of the many alternatives you have to draw in customers on your own merits:

Creating a blog that has useful, insightful info
Producing a video series related to your field
Sharing links that are entertaining and educational

Your entire strategy should be designed with quality over quantity in mind. By offering the public something worthwhile, they’ll come to your store and boost your sales eventually!

2) Get Down to Business

In order to generate more leads through your website or social media pages, it is important to get straight to the point of your business. You’re there to make money after all, so it is essential that the public knows this. While you might scare people away who are after something free, at least you’ll retain those who value your offerings and who are willing to make a purchase with you. It is also important to encourage a quick sale too. While you might think it best to build a relationship with the consumer, remember that they will end up coming back to you anyway if your product or service is of good quality.

3) Outsource to a Specialist

One unavoidable aspect of finding new customers is that it can take up a great deal of your time. If you have your hands full with other aspects of your business, it is recommended that you outsource your needs to someone else. For instance, you can hire a local sales firm specialising in lead generation campaigns that boost brand awareness and improve your visibility. This third party will devote their time to increasing your marketing potential, finding new customers and encouraging them to make a sale. You will then be left with more time to focus on other, equally as important aspects of running your business.

4) Get Active in the Community

In order to create more public interest, it is also essential that they know your contributions to the local community. This means that you have to get out there and boost your visibility by:

Attending trade shows and exhibitions
Advertising on billboards, in magazines, etc.
Sending brochures to potential customers

Increase your exposure to your target audience and you can then improve the chances of boosting sales on your own. With a little imagination and thought, you can generate quite a few offline leads through exhibitions and mailing lists. In this way, you’ll make the most out of both areas of the public marketplace from your local community to the expanses of the web.

5) Stick to the Basics

Lastly, it always helps to keep your strategies as simple as possible when it comes to generating the optimal amount of leads. At its most primal form, your tactics should involve:

The introduction of a great offer
An improvement in public visibility
A call for the consumer to act now

Don’t get caught up with the bells and whistles of added extras, complex marketing ploys, etc. Often the most effective tactics for generating leads will simply involve an email, brochure or phone call.

This should now give you a brief overview of how you can boost your company’s total amount of leads. We wish you the best of luck and hope your profits skyrocket as a result!

Author Bio:

Zoe George is a freelance writer for Forrest Marketing Group, helps businesses across Australia in lead generation. They also have services in opening conversations and identifying opportunities. With a mature and professional staff.