As a business owner, you must have noticed how difficult it can be to select the most appropriate marketing strategies for your business. Of course, there are many methods that will promise to boost your business’ growth although very few of them can actually do so. Thankfully, my research has led me to some of the few top marketing strategies that smart business owners use to boost their sales and footing in their industries.
Let’s get started.
Search Engine Optimization is still one of the best marketing strategies to increase awareness and leads. At the moment, up to 93% of online experiences begin with search engines, such as Bing and Google. What this means is that you need to make sure your site is showing up among the top relevant search results if you want to get quality leads online.
The first thing you want to do is optimize your keywords based on what your target market is using to seek solutions to their problems. Secondly, create engaging content that can offer value to your target market. Ideally, the content should answer your audience’s questions, and it should contain the selected keywords. Lastly, try to optimize your site to offer better user experience across the various digital devices, such as smartphones. The good news is that you can hire an expert to do this work for you if you’re not a SEO professional.
Personalize your message
One of the best ways to attract and retain customers is by personalizing your marketing messages. Your messages should address their needs, wants and fears, and you can do that by understanding your demographics, in-market segments, and digging into analytics. Ideally, you should be able to make your consumers feel special.
Therefore, your first step should be to gather the relevant information about your audience. You can get the data from social media, surveys and questionnaires. Next, implement sound personalization tactics based on your findings. You can decide to have your audience believe emails are being sent to them by a human, and not a machine. You can also use marketing automation tools to trigger lead nurturing marketing campaigns according to content interest. You can even replace general greeting phrases, such as “Dear Customer” with your recipients’ names. The options here are endless.
Take advantage of video marketing
Video marketing has been an important channel for marketers for a while now because it works. While this is one of those areas successful business owners who don’t have the time, resources or skills outsource, you don’t have to. You can create successful video content by doing the following:
- Paying attention to stories instead of sales. Create some sort of value to your audience. Prospects will likely ignore your video if it’s overly focused on a brand or increasing sales. You can succeed by telling stories about yourself to connect with your audience.
- Utilizing the first few seconds judiciously. The average adult’s attention span is around 8 seconds. You therefore need to make sure your story comes to life quickly to gather interest fast. Your audience should understand your message and be motivated to learn more within the first few seconds.
- Targeting your audiences on Facebook. As a social media channel, Facebook usually stands out because it offers an in-depth targeting that marketers can utilize to home in on audiences. Share highly-target video posts to appeal to your audience, making sure you provide value.
Utilize free consultations
People looking for professional services usually value exclusive access to expertise. If you’ve positioned yourself as an authority or expert in your niche successfully, you can easily generate new leads by promoting a free consultation. Many service providers usually hesitate to disclose too much information in free consultations; they fear that the prospects will grab the information and run.
Actually, the opposite is true. While you won’t lack a few freeloaders who weren’t going to buy in the first place, there will always be a larger group of people who will be converted by your professionalism and the value you offer in your consultations.
Have you been looking for surefire marketing strategies to boost your business? If you have, then start by utilizing SEO, personalizing your messages, having free consultations and using videos to reach your audiences.