There’s no doubt about it; as the digital age progresses, many businesses won’t be able to survive without having a social media presence. That is why so many companies focus heavily on getting their social media marketing strategy as perfect as possible. This is especially important if you’re a solo entrepreneur and you have the entire business on your shoulders. In this case, there is very little room or time for error. Thus the following includes a few of the dos and don’ts of social media marketing.
If you want people to find you, all of your company’s necessary information needs to be included within all your social media profiles. Search engines can use this information to help potential customers or clients find you more easily. For example, if you do not fill in your location, people searching for businesses like yours in your area may not find your company in their search results. No matter your social media marketing strategy, it will not work if you do not have the right information included.
As a private citizen, you likely don’t really think about when and how much you should post in a day on your personal pages. However, if you carry that over to your business account, your posts might not get seen. That is why so many entrepreneurs don’t see the interactions they want on their businesses’ social media pages. Planning out when posts need to go up is an important part of your social media marketing strategy. CoSchedule conducted a few experiments about when the best times to post would be, and they concluded that each platform has its own specific time. For example, CoSchedule recommends skipping posting on Instagram during the afternoons.
Although it’s recommended to avoid being on too many social media platforms, you should have your company on at least four. However, as a solo entrepreneur dealing with more than just social media, it can be difficult to find the time to post on that many platforms and interact with followers. In this case, you may want to consider hiring social media management to maintain your business’s social media pages. They can schedule posts, reply to comments, and make sure that your pages stay up to date. While they focus on that, you can focus on growing your business.
Sometimes things are just not that exciting. This can make it difficult to find something to post about. However, you should never feel like you need to post something just for the sake of it. In many cases, posting nothing is better than posting something that is boring or irrelevant to your business.
Running your small business’s social media marketing campaigns as a solo entrepreneur may feel overwhelming, but it doesn’t have to be. Remember that you don’t have to post every day and that you can schedule posts ahead of time to go live at the optimal times. You can also hire help to ensure that your posts are reaching the right audience.
Bio: Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.