One of the most effective ways to build employee loyalty is to involve them in your company’s culture. Workers that feel like part of a business tend to invest more effort and integrity in their work. There are several ways to help everyone feel like a valued member of the organization. Here are some popular and affordable possibilities.
Promote Company Identity
Establishing company links with your employees beyond their regular job duties can help to build connections between units and individuals. Similar to a family environment, shared images and gear encourages a team-like, inclusive atmosphere in the company. Distribute products like custom die cut stickers for labeling desk supplies and office tools like a stapler or scissors as well as take-home items, such as a briefcase or laptop bag to remind everyone they play a valued role in the organization.
Organize Social Events
Companies that share after-work activities often find that employees bond informally in getting to know their colleagues, which strengthens their collegial relationships. Rather than becoming too casual and lax in performing job duties as they get acquainted with their coworkers, they often become more supportive in helping everyone meet quotas and deadlines. Enjoying fun events with coworkers encourages mutual appreciation and understanding, which translates to more productive job interactions. A monthly breakfast meeting or pizza lunch enables people to relax and converse about topics beyond their work duties.
Adopt Informal Policies
Many organizations, including the top tech companies, institute policies that contribute to a relaxed environment at work. Casual dress days, flex time, working remotely from home, and onsite daycare services facilitate employee scheduling and efforts to be comfortable on the job. Often, relaxing one or two policies that work with your company’s structure can be enough to build employee morale and company loyalty.
Publish a Company Newsletter or Blog
A weekly or monthly newsletter or blog offers shared perspectives on company activities and personal news, such as employee marriages or family additions. The print or digital publication can also mention professional highlights, such as congratulating those who complete special job training or reach a department goal. Seeing their names in print can strengthen employees’ ties to the company through a sense of feeling appreciated. Employees might also serve as guest editors or contribute news items of their own that may be of interest to colleagues, such as selling a car or home.
Your employees will likely work harder as you build company culture awareness and integration.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.
