Customers are the lifeblood of businesses; businesses wouldn’t exist without them! Good customers will be loyal and return again and again, and, most importantly, they will recommend you to others – they are free advertisements. They are acting as ambassadors for your brand and services!
While it is really important to look for new clients, it’s always good to take care of regular clients. Unfortunately, some businesses can often be guilty of neglecting their clients, which is a cardinal sin. So to avoid this, how can we take care and nurture existing clients?
Thank You Cards
It is important to never underestimate the importance of two little words, Thank You. For your business, these two words boost the mood of your employees, encourage brand loyalty among customers, and nurture relationships with suppliers and professional partners. When two words can do so much, sending thank-you cards should be a part of your professional practice.
Thank you cards can also generate loyalty to your business. Thank-you cards make people feel special, exactly the way they feel when they’re loyal to a company. They’ll also be more willing to speak favorably about you to their family members and friends. Positive word of mouth is so important for business success,
A key way to connect with customers is through customer touchpoint. It is a good idea to map your every contact or touchpoint with clients and check that every one is consistently handled and as good as it can be, but without being too suffocating. For example, making appointments, confirming meetings 24 hours in advance, allocating a parking space for customers closest to the front door.
Communication makes everything easier. Schedule periodical calls with your customers to share updates about how things are going and ask how happy they are with your services.
Always follow up after a meeting as agreed and think about ways to go the extra mile, maybe an article or contact that could help your client.
But remember not to be overbearing, as they can be put off, so keep in touch but not too much.
Create Valuable Content
It is important to create content that is relatable to your customers. Share new market insights, your opinion on the matter, and opportunities that your clients might not be aware of yet. Generating valuable content shows that you are on top of your game and improves brand awareness. Clients will also be likely to share your content or recommend your services to their connections based on publicly available content.
Be Clear and Transparent
State clearly what you do, how you deliver your services, and what customers can expect from you. Customer loyalty increases also based on how mistakes are being handled. Studies show that up to 70 percent of unhappy customers transform into loyal customers if the error has been fixed, exceeding their expectations.
Also, use this transparency to identify opportunities proactively. Don’t wait for customers to ask you what else can be done to improve performance. Instead, come up with ideas and new strategies to show your clients that you consistently improve!