Not strictly pure white hat but definitely not a darker shade of grey, the marketing strategy of buying website visitors in bulk is gaining ground.
With all businesses, large and small, now implementing every well-known trick within the SEO world, getting visitors to websites by alternative, less trodden paths has its attraction.
One alternative is to buy website traffic.
Paid traffic ranges from using bots that mimic human behaviour, buying bot or human social media interactions such as Follows, Likes, and Comments, and buying human visitors from other websites.
Web Traffic For Sale: Who Provides It?
Your business probably understands very well how tough it is to get daily new visitors in high numbers. Popularity can happen overnight, but is often a short, sharp burst. Other stories, offers and campaigns are constantly stealing your spotlight.
The same used to be the case for startup website providers. Human visitor providers don’t amass their human sign ups overnight unless they operate as third party referral services for established providers or (unfortunately and illegally) the primary supplier surreptitiously sells bot traffic as human traffic interactions.
Legitimate providers will have been working in their sector for years, managing a broad range of multiple websites that attract different target visitors. They can guarantee targeted up to a million daily human hits to their clients’ landing pages and targeted website. Using gathered metadata, established providers can forward their traffic as targeted redirects to paying customers. Traffic redirection is legal; it is the only way to get thousands (to hundreds of thousands) of visitors to your landing pages on the day(s) you want them to land. The conversion capacity is absolutely possible if you use a provider who guarantees and forwards human visitors; how high that conversion rate is depends entirely on your product, price, relevance, website design, reputation, and entertainment/engagement value.
Getting The Most Out Of Paid Website Traffic
Paid web traffic providers often receive mediocre reviews and scathing feedback. While this may be deserved in some cases, it can often be the result of unrealistic expectations. When you buy website traffic, you are not buying conversions. Conversion is a byproduct. An extra perk. The main reason you want to buy web traffic is as an SEO strategy – making your pages look extremely popular. Send paid traffic to a flimsy page and all you’ll do is raise your bounce rate. After all, these are human visitors with the same expectations as those you target via other, sometimes very expensive, campaigns.
The following top 10 website traffic generating tips ensure your paid traffic is cost effective and does what it is meant to do:
- Buy 100% Human Traffic.
Bots never convert unless all you want is visits and clicks. When you buy real website visitors there is always a chance of conversion. Your provider must guarantee 100% human visitors.
If 50,000 visitors cost $229 (Ultimate Web Traffic, October 2021), and provide a very low 0.05% conversion rate, you can easily make your money back. For example, when this 0.05% of 50,000 conversions earn you a profit of $5 per order, that’s a pure gain of $1000. The strength of paid traffic is in its numbers.
- Buy Targeted Traffic
A good web traffic provider will give you plenty of opportunity to order relevant target groups. These range from locations and socioeconomic status to interests. Not only do targeted visitors have a higher chance of converting in terms of sales, they are more likely to share, subscribe and otherwise engage in your online presence. If you are focusing on authority, targets in your field of expertise can measure your knowledge against their own. Again, the quality of your service and business are the central conversion factors. If you impress, bookmarks, shares and comments can bring you way up the SERPs together with the massive influx of visitors.
- Turn Off Adsense
No traffic provider can guarantee 100% Adsense safe traffic. If you host ads and order paid traffic, temporarily turn Adsense off or find near 100% guarantees of Adsense safe visitors.
- Pair With Existing Campaigns
When you have put time and effort into designing a campaign, whether this is for brand awareness, site authority or sales, you need to get as many people as you can to see what you have to offer
In this sense, pairing a social media, email, sales or SEO campaign with paid visitors can make a significant difference to your results.
In fact, paid traffic should rarely act as a stand-alone campaign. It works best alongside existing ones.
- Design Separate Landing Pages
Depending on the website providers’ websites, paid visitors are not always extremely relevant, especially when it comes to narrow niche services and products.
By designing landing pages specifically for your paid traffic, you can widen scope for a broader target group. By adding tempting invitations to navigate to pages of less relevance, there’s no reason why your paid traffic won’t convert.
- Consider Monthly Orders
While a one-off order alongside a campaign is always recommended, the SEO aspect of paid traffic does better as a consistent monthly order.
Not only might a search engine crawler be suspicious of sudden, short-term popularity, it also rewards permanently high visitor numbers. If you usually attract 1,000 visitors a month, a low-cost monthly order of 5 – 10,000 human visitors can make the numbers that push you high up the SERPs.
- Check Your Server Capacity
Paid traffic 101 is to ensure extra visitors don’t slow you down. Check your server limits and expand bandwidth. Getting this wrong has drastic effects – it puts off both paid and organic users.
Most web traffic providers give you the opportunity to drip feed your visits over a period of up to 30 days. If you have any doubts as to the capacity of your website or service, spread visitors over a longer period and don’t be tempted to over order. Ten to twenty times your usual visitor numbers is plenty.
- Analyze Potential New Targets
One great opportunity you get from paid web traffic is to test new target groups at low cost. Not only startups but established businesses do well to put the feelers out for potential new markets. By selecting one niche at a time, you can find new client bases without designing off-track campaigns.
Analytics tools are essential in this case. Sifting general interest and page views from conversions often turns up surprising new markets.
- Don’t Snub Adult Traffic
Unless you own an adult website (in which case, legitimate web traffic services will insist you only buy adult traffic), the idea of having visitors from casino, sex and gambling sites might not seem a good idea.
When you order human visitors, you order people with different interests. Because a visitor spends time on an XXX site doesn’t mean that person isn’t interested in gardening. A gambler might be very interested in reading a self help book between games.
But visitors to adult sites have another, interesting characteristic. They are more used to redirects, ads and rewards than many other target niches.
- Read The Fine Print
By now, you should be starting to consider trying out web traffic for sale offers for your business.
As with any service, read the T&C. This often gives a much better indication of credibility than (fake) reviews.
You should expect:
- (Partial) money back guarantees for (partial) non-delivery or delivery from the wrong selected niches
- 100% human traffic
- Adsense safe traffic (never 100% guaranteed)
- Rapid delivery (within 48 hours)
- A contactable customer services department
- A broad selection of target niches and locations
- A warning that your selected URL will be declined if it contains harmful or hateful content
- Secure payment options
Paid Web Traffic: Always Worth A Try
Your competition knows all the run of the mill SEO techniques you do. It knows the importance of high quality content, the added attractions of guest posts, how influencers can make (or lose) your reputation, the best keywords, the right webpage designs, and how to analyze their results.
But chances are, only a small percentage of your competitors know about paying for website visitors. As an as yet off-the-beaten-track strategy, it might provide the edge your business needs to get ahead.