Online sales are booming and we are spending more time on our phones and devices than ever. If your business is struggling to attract attention, you could be missing opportunities to drive sales and create a buzz around your brand. In this guide, we’ll look at some common reasons companies fail to attract web users.
A poor website
It is more important than ever to invest in your website. Even if you don’t sell products online, having a brilliant website can help you to create and convert leads. Most consumers now find businesses online. Your website can make the difference between a customer calling or emailing you or placing an order and visiting a competitor. If your site is dull, basic, slow or dated, people will lose interest and look elsewhere. Your website should be a virtual store window, which encourages consumers to want to learn more.
If you don’t have expertise in web design and development, consider enlisting the services of a professional, reputable web design company. Your site should be slick, engaging, attractive and easy to use. Make sure your content is original and interesting, use videos and images to break up text and market products and services, and choose themes that are relevant to your brand and your target customer. Ensure that your pages are mobile-friendly and include a clear call-to-action on every page. Test different layouts, fonts and calls to action, ask customers for feedback and monitor traffic and activity to highlight strengths and weaknesses.
Ineffective SEO marketing
SEO (search engine optimization) is one of the most effective modern marketing methods if it is done right. The primary aim is to improve your search ranking to drive traffic to your website or social feeds. There is no point in having a fantastic website if nobody can find it. If you’re struggling to generate leads and direct prospective customers in the direction of your site, an ineffective SEO strategy could be the cause. Work with experienced digital marketing agencies to draw up targeted campaigns that will ensure that your links appear at the top of the page when people search for products or services that are relevant to your business.
Lack of engagement
Consumers today want more from businesses than great products at competitive prices. People want to engage with brands and they are more likely to buy from businesses they follow on social media and brands that share their values. Use social media, personalized emails and your blog to engage with customers and prospective clients and build relationships. If you don’t communicate with customers, respond to comments or queries or make an effort to keep in touch, they may choose to shop with other brands.
The Internet provides incredible opportunities for businesses to create leads and drive sales, but success is never guaranteed. If you are struggling to attract attention, it’s important to determine why and address issues promptly. Ensure that you have a professional, user-friendly, attractive website, invest in SEO and engage with your customers to establish strong relationships.