Keeping It Cohesive: 3 Customer Experience Tips for Every Season

Just like a personal relationship, customer relations need variety to thrive. You might have wracked your brain in the past for exciting ways to shake things up, only to fall flat and realize that most of the large-scale options tend to come off as gimmicky. Sometimes, you don’t have to think outside the box or break the mold to make a mark. There are many small ways you can tailor your business throughout the year to provide a dynamic and engaging experience to your customers. 

A brand is only as good as the people who support it. Customer service needs to be top-notch if it’s going to stand out in today’s oversaturated market. While most business owners are focused on the four quarters of the year, try shifting your attention to the four seasons for opportunities to enhance your customer experience. 

Seasonal Exclusives

Consider offering limited-edition stock for various seasons. Have summer door-buster sales or major holiday discounts. Offer exclusive complementary items that tie into the season or major holidays. The weather and seasons play a huge role in our everyday lives, so you don’t want to miss out on the chance to connect with your customers through something so human and relatable. 

Dress Up for the Holidays

Simple logos are good for many reasons, one of the primary beings that they’re easy to change without losing their identity. Switch up your graphics and logo colors to make the seasonal holidays. You can even put your own twist on them to stand out and grab attention. Seasonal designs and custom displays are a fantastic opportunity to humanize your brand and help contribute to the spirit of the holiday, whatever the time of year. 

Fine-tune Your Content to Seasonal Needs

A content strategy should be fluid and reflect customer needs and current experiences. You don’t always have to create something entirely new in order to thrive. In fact, your target audience is already looking for what you have to offer anyway, so why not diversify your blog posts a little and branch out? Find ways to demonstrate your business’s value through content that taps into your customer’s current wants or needs based on the season.

Business analytics and metrics go a long way, but it’s important to remember the numbers on your data sheets are driven by real people. Behind every click, every impression and every engagement is a live human being who could possibly benefit from your services. 

Stay in touch with your customers through social media. Interact as much as possible so you’re always in-the-know and equipped to make changes before they’re requested.

Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.

Toasting at The Office: A Guide to Responsible Drinks in the Workplace

Can you have a drink at a work event—and still be responsible? It turns out yes, but your company leadership needs to help you. They can do this not by banning alcohol, but by creating a policy and addressing it with employees frequently and clearly.

Here’s how you do it. Most companies have what’s called a code of conduct. It’s how they expect employees to function at work and while they’re being representative of the company. But the thing about a policy is, many people forget about it—which is why it’s important to share it again before events that may involve the availability of alcohol. If necessary, it’s helpful to have a meeting talking not just about the policy, but about consequences, too, and about how to report violations and maintain confidentiality.

Need more ideas and outlines about how to create and institute this? This graphic offers some ideas.

Please include attribution to with this graphic.

Toasting At The Office Infographic

Showing Your Holiday Spirit: Decorating Tips for Businesses

With the holidays right around the corner, it’s time to start decking the halls of your business and filling your space with lots of cheer. The merriest winter seasons can bring up some surprising issues, so it’s important to do your research and make sure that any of your big decorating plans won’t cost you anything. Here are a few tips to show your holiday spirit and decorate your business in a welcoming, festive and inclusive way that welcomes and warms the hearts of all who enter. 

Start Simple with Some Lights

Lights are an essential holiday decoration, but they can be costly and even a fire-hazard if you don’t plan ahead. Have an electrician come and check out your electrical system and the lights you want to install beforehand to make sure your business is equipped to handle the extra voltage. Then, ensure you won’t be installing the lights anywhere they could catch fire.

The best type of Christmas lights for a business are simple, tasteful and non-distracting to drivers or passersby. Make sure that you don’t overspend and wind up with thousands of dollars’ worth of lights that you will only be able to use for a few months or holidays. If your space is small, consider framing the window with a string of white or multi-color lights, or winding some lights around fence posts and stair railings. Wherever you decide they should go, be sure to tape down or cover any potential trip and fall hazards you might have due to wires or extension cords.

Hire a Professional to Help

There are some companies that offer holiday decorating services. Asking around and doing some research on companies in your area could help you cut down on cost as well as risk. As professionals specializing inthat area, they should know the ins and outs of the décor process and support.Be sure to ask questions and take notes with both your commercial electrician and the decorating company to ensure your business decor stays safe and cost effective.

Swap Out Essentials

You can give your entryway and bathroom a holiday-ready makeover just by fastening some bows around everyday objects and replacing some of the essentials with holiday versions. A holly-shaped hand soap dispenser, for example, can replace your typical clear one and dress up the bathroom counter in a flash. Hanging a wreath on the door or fastening a festive garland to the front desk and counters can bring a lot of cheer while leaving plenty of room for regular operations. Adorn your desks or shelves with silver, red or gold bows for a touch of excitement and festivity. 

Whatever your decorations, whether you add a live tree to your lobby or decor your entrance with some vibrant wreathes, try using your brand’s colors. This can help you create a holiday space that’s both festive and on-brand. 

Focus on the Feelings

Everyone has their own holiday traditions, but we allassociate the season with warmth, comfort and kindness. Evoke the feelings ofthe season in your decor by relying on familiar favorites, then adding yourbrand’s own personal touch. When you put feeling first, be it in business ordecor, you’re bound to evoke the best response from your customers.

Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.