Regardless of how set you are in your field, you should always consider continuing education.
It also doesn’t really matter what field you’re in – continuing education is always important.
Some companies require it. Some recommend it. But all will appreciate it. The more you can stay abreast of your field, the more productive and successful you will be.
Does Your Career Demand More Classwork?
Some careers require more continuing education than others.
For instance, those in the educational/academic fields are constantly attending continuing ed conferences, classes and adding on certifications.
Of course, healthcare is also a huge one for continuing education. Between techniques, new research and safety methods, healthcare workers need to stay up to date on what is new and relevant in their field.
Lawyers and accountants also need to stay on top of laws and requirements so as not to mislead or misrepresent their clients.
Many of the fields that require continuing education do so not only as a training factor, but also as a liability/safety issue. Whereas teachers need training on new technology techniques or new curriculum, they also need training on laws pertaining to students and the field.
The Beauty of Continuing Education
Another field requiring continuing education is estheticians.
Because they are dealing with skin and skincare, they need to be aware of not only general procedures and what’s new and trendy, but also sanitation and sterilization, safety procedures, signs of allergic reactions, and some basic diagnostic and treatment knowledge.
As the following article looks at, here are 4 reasons continuing education for Estheticians is so important:
- Safety – New and better techniques are consistently coming out, you want to keep your clients as safe as possible.
- Trends – Things in this field often change quite quickly. You want to stay atop of the hottest cosmetology trends.
- Licensing – States require licensing for cosmetologists to practice, and if your license expires, you will be out of a job. Keep current through continuing ed.
- Advanced techniques – Often you can get by with the basics, but you become more marketable and in demand the more you can offer. Broaden your repertoire or find a specialty through continuing education.
If cost becomes a concern while considering continuing education, you probably have a few factors to think about.
For one, many companies will cover your continuing ed fees. If yours doesn’t, think about if you will be able to make more money with your new found knowledge.
Return on investment is an important factor. Can you tie it in with another degree?
Often people will seek continuing education and gain another degree while doing so.
For instance, teachers may earn their credit hours while working on a master’s degree or certification in another subject area.
Continuing education is usually a win-win situation, even when it’s not a requirement.
If you’re thinking about it, you’re already on the right track.
About the Author: Heather Legg is a writer who covers topics related to social media, small business and education.
According to a recent survey by Gartner, only 15% of organizations have replaced their on-site customer service apps with CRM, even though the ROI is a whopping $5.60 for every $1. If you haven’t already, it’s time to make a CRM system part of your company’s future.
CRM systems are getting more affordable, while simultaneously offering more services than ever before.
Companies taking advantage of CRM systems can now enjoy collaboration, total integration and a vast array of 3rd party extensions, all for one affordable monthly subscription fee.
As the following article looks at, here is how a CRM system can lead to increased profits for your business.
Focused Sales Efforts
For years, companies and salesmen accepted the unavoidable percentage of sales efforts that led nowhere.
Either the salesman was following an old lead, a dead lead, or simply being playfully yanked on a chain by a less than forthright lead.
Whatever the reason, there were hours upon hours of wasted time spent pursuing opportunities that were never actually opportunities at all.
With a CRM in place, your sales team can focus their sales efforts where they are likely to see the most return.
For example, did you know that your odds of selling to a new customer are somewhere between 5% and 20%, whereas, your odds of selling to an existing customer are between 60% and 70%.
With CRM, sales people can home in existing customers and know exactly where each of them is in the sales chain.
Once those sales are confirmed, they can work on new prospects to convert them into existing customers.
More Efficient Communication
Nothing can negatively influence morale, undermine change efforts or ruin sales more than poor communication.
If your sales team is constantly trying to figure out who said what, who’s doing what, or what they’re supposed to be working on next, they’re likely wasting a lot of time and hemorrhaging sales.
CRM systems solve this problem in one. Providing an online hub where your sales team can log on from infinite locations, a CRM system makes it possible for everyone to be in the know.
And, when you have a written record of comments, tasks and assignment and completion dates, your company is covered in more ways than one.
Client management can quickly become a nightmare, especially if a company grows quickly.
Trying to keep a group of sales people up to date on every stage of a client’s movement through your sales chain, and then trying to keep a group of clients from slipping through the cracks is virtually impossible without a CRM.
With integrated client management databases and 3rd party add-ons like automatic proposal creation, templates, invoicing and client communication messaging, CRM makes client management a breeze.
When companies choose the best CRM system for them and take advantage of all the additional features that are available with a good CRM, the client experience improves right along with the company’s profits.
The question isn’t whether or not your company should invest in a CRM system.
The question is why haven’t you already?
About the Author: Kate Supino writes extensively about best business practices.