Big Data’s Impact on Clean Technology

Big Data on Blue Direction Sign.With just about every industry taking steps towards a greener future, it’s no surprise the technology industry is also thinking green. Fortunately, big data is helping to create a cleaner, more efficient technology sector. With eco-friendly tech in mind, here are just a few ways big data is impacting clean technology in a positive way.

What is Clean Technology? In general, clean technology refers to any tech-based practices or processes that promote energy efficiency and sustainability.

The Clean Technology Trade Alliance also defines clean tech as any technology that promotes resource reduction, pollution control, waste reduction, and carbon mitigation. Clean technology has the potential to positively affect all industries, whether tech related or not and it all starts with big data.

Just about every business sector uses big data and data management. By using big data as a tool to create and improve clean technology initiatives, big data can truly improve the growing world of clean tech.

Renewable Energy Clean technology is already being used in the renewable energy sector and big data is helping to manage all the data the clean tech is producing. For example, big data is tracking data from environmentally friendly power plants in order to find more efficient ways to produce renewable energy such as solar and wind.

Likewise, traditional power companies are producing tons of useful data that they are then using to reduce carbon emissions in plants all across the country. From solar and geo thermal energy to photovoltaic and tidal energy, big data is giving the renewable energy sector amazing insights into improving its clean technology practices.

Energy Storage As the following article asks, Could big data be the solution to clean technology? Well, when you consider the energy storage advantages, the answer is yes.

Big data in combination with clean technology practices are helping the world’s leading energy producers better store all of the excess energy they produce. Many energy companies are producing more clean energy than they know what to do with. Through the use of big data analytics, clean energy companies are finding more efficient ways to store their energy. Whether it’s mechanical storage, thermal, or electrical, big data is giving the energy sector an overview of how much energy its creating and where best to store that energy.

Production Processes Textile, manufacturing, and production industries are also using clean tech to improve their green practices. Through assembly line automation technology to machine heat recovery and engine efficiency, production processes produce untold amounts of data on a daily basis.

Big data improves these production processes by finding more efficient ways for machines to do their jobs. Likewise, big data can track energy usage throughout entire production facilities and pinpoint where energy is being wasted.

Smart Grids Electrical grids are called smart for a reason: big data. Local and citywide smart grids and residential smart meters are changing the way the country is looking at energy distribution and usage.

In terms of clean technology, big data is helping smart grids become smarter by implementing more effective data collection processes and tracking usage patterns. When it comes to clean technology, big data is impacting the energy sector and other industries in a major way.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including technology and the environment.

Realtors Selling Mass Text Messaging

In today’s busy world, many people do not have the time to go house hunting, and they prefer to be able to obtain real estate information as easily and quickly as possible.

smsIn order to meet the needs and preferences of their potential customers, real estate companies and agents are increasingly using text messaging as a marketing and customer engagement tool.

Here is a look at how realtors can leverage SMS marketing to attract, engage and convert more customers.

Benefits of Adopting SMS Marketing

There are many reasons why realtors should invest in text message marketing.

First of all, SMS marketing enables them to get their marketing messages across to their target consumers almost instantly, regardless of the recipients’ locations. It also ensures that most of their messages will be read.

According to a report released by Leads360, marketing text messages have an open rate of 98 percent and a response rate of 45 percent.

Also, the conversion rate for recipients who are sent three or more messages after initial contact is 328 percent.

Text message marketing is also easier and cheaper to implement than most other forms of marketing. Realtors can easily find SMS service providers that charge only a few cents per message, or they can use a bulk SMS service to get better value for their money.

How Realtors Can Use SMS Marketing to Their Advantage

Provide Listing Information

According to an article entitled “4 Ways Realtors Can Use Mass Text Messaging for Success“, text messaging enables realtors to provide their customers with the convenience of being able to gain easy and immediate access to real estate information. They should display their SMS keywords on their for-sale signs, so that potential buyers can send them text messages to get quick information about their properties.

Respond to Inquiries Automatically

By incorporating text messaging into their marketing strategies, realtors can use auto-responders to respond quickly to inquiries about certain properties.

A wide range of information can be provided through an auto-responder, including address, price, square footage, bedroom count and the agent’s phone number.

This tool can send information to interested buyers round the clock. It does not only help realtors save time and effort; it also contributes to a better customer experience.

Schedule Appointments

Another reason why realtors should adopt SMS communication is because it makes it easier for them to schedule appointments.

They can use text messaging to set up house-viewing appointments and send reminders to reduce “no-shows”.

Suggest Properties

Once realtors know which types of properties their customers are interested in, they can send them suggestions of other properties that meet their needs and preferences via SMS.

SMS is also a great way to notify prospective buyers if there is a drop in the prices of the properties they were previously interested in.

More and more realtors are realizing the importance of text messaging as a marketing tool, and they are leveraging this medium to boost their marketing results.

SMS marketing can play a vital role in helping realtors stand out from their competitors.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.

Marketing Some Winning Ballpark Eats


When it comes to home-run marketing, many MLB ballparks across the country are putting their yummy eats and tasty treats front and center.

From delicious promotions to getting the word out about new and interesting foods on the menu, here are just a few ballparks across the country that are successfully marketing their eats:

U.S. Cellular Field

The home of the Chicago White Sox is also home of the helmet sundae.

What’s a helmet sundae?

Well, it’s a three-pound, 12-scoop, vanilla, chocolate, and strawberry ice cream dream complete with caramel and chocolate syrup and served in a White Sox helmet.

U.S. Cellular Field is marketing this sweet treat on Twitter and Facebook by posting pictures of fans chowing down on this tasty behemoth. Although this sundae is usually shared, marketers at @whitesox are offering a special prize for the first few fans to finish the treat by themselves.

Oriole Park at Camden Yards

Having plenty of delicious food options keeps fans satisfied and in the game. That’s why Camden Yards offers Orioles fans a number of delicious eats. What kinds of foods? Well, as the following article looks at, take these out to the ballgame! … bacon wrapped hot dogs, crab mac n cheese dogs, Jack Daniels’ ribs, Boog Powell’s BBQ, and seafood options like crab cakes.

Josh Distenfield, the Orioles executive chef, doesn’t just market these delicious ballpark eats by posting pictures of them on sites like Instagram and Twitter.

He also promotes the food at Camden Yard by only choosing local suppliers. In addition, he lets his fans know that all food operations at the stadium are eco-friendly by advertising the ballpark’s energy efficient kitchens.

Target Field

The only thing better than a Bloody Mary is a cheeseburger; but the two don’t really coincide, right? Wrong!

Minnesota Twins fans can finally get a drink and eat combo that’s unlike anything else. It’s called the Bigger Better Burger Bloody Mary and it is quickly gaining attention for the revamped food options at Target Field.

This delicious eat is actually a Bloody Mary that’s garnished with a bacon cheeseburger slider. The Twins are marketing the “Burger Mary” on Twitter with #TalkAboutAHomeYum. The culinary geniuses at Hrbek’s, the ballpark’s official restaurant, are using the food/cocktail combo as the centerpiece for their new menu.

Citizens Bank Park

What better way to stand out among the MLB ballpark foodie crowds than by offering vegetarian fare?

Citizens Bank Park, home of the Philadelphia Phillies is doing exactly that by offering ballpark inspired vegetarian dishes like the Schmitter.

What’s the Schmitter? It’s a poppy seed hoagie stacked high with fresh mozzarella cheese, roasted eggplant, sundried tomatoes, and red peppers. The Phillies are heavily marketing the Schmitter along with their fresh salads and other vegetarian options on sites like Facebook and Instagram.

In fact, Citizens Bank Park was recently voted the #1 ballpark for vegetarians.

Although this doesn’t sound very appetizing for traditional baseball foodies, it’s getting the MLB team and its ballpark a ton of attention.

When it comes to game day delicacies, the MLB ballparks above really know how to dish up and market some great eats.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and social media.

Are Your Customers Loyal to Your Brand?

customersGaining a customer’s loyalty is a goal for which all companies should strive. Whether your company is just finding its footing or it’s been at it for a while, creating loyal customers is a huge business advantage.

Here are just a few ways customer loyalty programs can benefit your brand:

Companies with the Best Loyalty Programs

If your company doesn’t have a loyalty program in place yet, then you have plenty of successful examples out there from which to choose.

That’s right; there are a number of major companies using rewards and loyalty programs to keep their customers coming back time and time again.

Among them:

  • Walgreens – Walgreens has been around for quite some time, so the company knows a thing or two about customer loyalty. Their Balance Rewards program gives customers points for everything from filling prescriptions to leading a healthy lifestyle. The points are redeemable for in-store gift cards, which will definitely keep customers coming back.
  • REI – Everyone’s favorite outdoor store has a membership program that offers its customers all kinds of goodies. From in-store savings to discounts on travel, REI knows its customers. Not only that, membership is good for life, which translates to a lifetime of loyalty.
  • Safeway – The Safeway grocery chain knows how expensive gas is. That’s why they’ve created a rewards program that gives customers huge discounts at the pump. Customers gain points for in-store purchases that can then be used as discounts at Safeway and Mobil gas stations.

Sure, loyalty programs are good news for customers, but what’s in it for your company?

As the following article looks at, here are just a few benefits of starting customer loyalty programs:

Staying Ahead of the Competition

Chances are your company isn’t the only game in town. Whether you sell products or offer services, competition is everywhere. When your company has a loyalty program to offer, it puts you ahead of the competition.

Not only does a loyalty program make your company unique, it’s a great marketing angle to have at your disposal. You can market your loyalty program like its part of your brand, which will put you ahead of the pack.

Retaining Customers

Just about any business owner will tell you that the majority of their sales come from only a small portion of customers. If this is true for your business too, then a loyalty program can help your company retain its top spenders.

Loyalty programs are designed to benefit all of your customers, especially your most valuable ones. The right loyalty program will turn a return customer into a customer for life simply because return customers get the most out of the rewards. This is the definition of customer retention.

Saving Money on Marketing

As long as you come up with a loyalty program that customers latch on to, your program could become a self-promoting marketing campaign.

Think about it: a rewards system that benefits your customers just for shopping at your store. That’s about the easiest, most cost-effective marketing strategy around – and you don’t even really need to market it.

If you really want to put a smile on your customers’ faces, then a loyalty program might just be the answer.

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and customer satisfaction.

Is Your Business in Tune with RCMS?

Many businesses look at the process of generating revenue as a series of distinct steps that are usually aligned with departments and functions instead of a continuous whole.

shutterstock_113492155By implementing revenue cycle management solutions, they will be able to see the big picture and take appropriate measures to streamline their revenue generation processes and achieve greater and more reliable profits.

Effective revenue cycle management is not only beneficial to businesses; it can also lead to increased customer satisfaction.

What is Revenue Cycle Management?

A revenue cycle consists of a series of processes that occur between the time a company engages customers and the time it receives payments from them.

It includes marketing, customer engagement and conversion, provision of goods and services, and customer payments.

Customers who proceed along a revenue cycle usually come into contact with different aspects of a company, such as the sales department, fulfillment department, customer service department and others.

Revenue cycle management solutions are being used by businesses in many different industries, but it is most commonly associated with healthcare.

In healthcare facilities, a revenue cycle traditionally begins with contracting, and it also includes processes such as scheduling, registration, coding, payer relations, case management, billing and denial management.

Some examples of healthcare providers that have implemented revenue cycle management include Brigham and Women’s Hospital, Dignity Health and Optum Health.

How Your Business Can Benefit from a Revenue Cycle Management Solution

Improve Accounting Processes

As the following article looks at, with revenue cycle management software, your company will be able to keep better track of transactions and predict cash flow more accurately at all stages.

While some transactions may not proceed according to schedule, the software will give you more precise estimates as to when your customers will make payments and how much revenue will be generated by certain dates.

Additionally, it can help you detect and correct errors at every revenue cycle stage, resulting in greater overall accuracy.

Increase Sales Opportunities

One of the main benefits of having a revenue cycle management system is the time delay between the receipt of products and the remission of payments.

Without a revenue cycle management system with provisions for credit, you will only be able to sell your products to customers who have enough money on hand.

It is especially important for you to implement a revenue cycle management solution if your company is offering expensive products or services that consumers typically purchase on credit or pay for with insurance policies.

Receive Payments Consistently

You can also use revenue cycle management software to ensure that you will receive expected payments more consistently.

It enables you to know the time range in which each stage of the revenue cycle occurs, so that you can provide guidelines to your customers, employees and third party participants to make sure that the cycle will stay within reasonable time limits.

Presently, there is a wide selection of revenue cycle management software products available in the market.

You need to do some research and comparison shopping in order to find the right one for your company.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.

Is Your Billing Software Accountable?

billingCreating invoices manually can be a big hassle. It is not only troublesome and time-consuming; it is also an error-prone process.

Fortunately, businesses can leverage technology to improve the efficiency and accuracy of their invoicing processes. Presently, there are many billing software products in the market that can be used to enhance the invoicing experiencing.

Below are some useful tips for choosing billing software.

Why Businesses Should Use Billing Software

Billing software can be beneficial to your business in many ways.

First of all, it can greatly reduce paperwork. Customer records, invoices and other types of paperwork can build up in a hurry, making it increasingly difficult for you to file, organize and store them.

Billing software can help you manage your invoice-related data in a more efficient and organized manner, as well as save space in your office.

Most billing software products can be integrated with the Internet, making it possible for you and your employees to gain access to customer information anytime, anywhere.

Another benefit of using billing software is that it can significantly reduce your costs.

If you are using billing software, you do not have to hire additional employees to do invoicing, and you can also save on office supplies.

Billing errors are likely to occur if you or your employees need to enter information into your computer system manually, and some of these errors can prove costly to your business.

For instance, it is not uncommon for healthcare businesses to have their profitability undermined by invoicing errors.

According to an article entitled “Will the Right Medical Billing Software Make Your Practice Profitable?”, many medical claim denials result from human errors, and billing software can help healthcare providers keep better track of patient and insurance information, so that they can minimize such errors.

How to Choose the Right Billing Software

Here are some of the things that you need to take into consideration when you are choosing a billing software product:

Cost: The cost of billing software can range from free to thousands of dollars, and some products may require you to pay monthly or annual subscriptions. Choose one that suits your budget.

Data: Make sure the billing software product you choose allows you to enter all the types of information you need to include in your invoices, such as customer and vendor information, invoices, inventory and others.

Documents: Your billing software should also enable you to prepare other types of documents besides invoices, such as quotes or estimates, credit notes, packing list or delivery orders.

Reports: It is important that your billing software can provide relevant reports such as sales, receipts, debtors and customer statements. You may want to choose a product that allows you to customize reports.

Search Features: As the amount of data you need to handle increases, you need to be able to locate invoices, customers, inventory items and other types of data easily. Select a billing software product that comes with good search features.

There may be other things that you want to add to your checklist for choosing a billing software product, such as user security, hardware requirements and support options.

The most important thing is to select a billing software product that can meet all your company’s invoicing needs.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.