Make Infographics a Key Part of Your Content Marketing Stories

content_marketingIf you’re looking for an effective way to market your business and your industry as a whole, then look no further than infographics.

That’s right; infographics make it easy to share everything from facts to statistical data in a fun and engaging format.

Here are just a few reasons your business should take advantage of infographics:

Infographics are Attention-Span-Proof

With online attention spans shrinking by the second, it’s more important than ever to not only grab, but hold on to your audience’s attention as long as possible.

Traditional content marketing in the form of articles and lists still have their place, but infographics can help truly engage the online masses.

Infographics use a combination of print content with eye-catching graphics and an interesting layout, which helps to draw audiences in. Visually representing traditional content is an extremely effective way to share statistical data and industry facts.

With the right infographics layout, you’ll grab the attention of online audiences with ease.

Infographics are Versatile

Having mentioned earlier, infographics are the perfect way to share content of all forms, including fact-based, statistical, or any other kind of information.

As the following article looks at, whether you want to display the top 8 revenue cycle infographics on Twitter or you’re looking to show off how much your industry has grown with a stat-based infographic, the infographics marketing approach is extremely versatile.

Infographics Provide Built-in Branding

Another benefit of choosing infographics over traditional content marketing is the fact you can build branding directly into the infographic. By creating a layout and graphics that match your business’s look, you can reinforce your brand with each new infographic you design.

There are a number of ways to build branding into your infographic. For starters, you can feature your business logo throughout the infographic itself. Likewise, you can use the same color schemes and fonts in your infographic as you do your website and other branding materials. Finally, you can feature graphics in your infographic that represent your business and your industry.

For example, if you own a tire store, you can include graphics of tires, cars, and roadways within your infographic.

Infographics are Easy to Embed

When it comes to sharing your content marketing, infographics make spreading the word much easier.

When you publish your infographic on your business website, you’re usually given an embed code. This embed code can be used to publish your infographic on other websites and it also acts as a link back to your own site. It’s the best of both marketing worlds!

Infographics are Shareable

Chances are you’re seeing more and more infographics popping up all across the web. That’s because infographics are highly shareable, especially when it comes to your social media marketing outreach.

Not only do visually interesting infographics grab a ton of attention when posted on social sites like Facebook, they’re also easy to share and repost. This makes the potential for your infographic to go viral extremely high.

When you’re ready to breathe new life into your content marketing, consider using infographics.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and graphic design.

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