Give Consumers What They Want With These Ecommerce Trends

The future of online retail isn’t just evolving, it is changing at an extremely rapid rate, a rate which many ecommerce owners are struggling to keep up with. It wasn’t that long ago that buying things online was considered remarkable and there were only a few companies out there that would provide this service. Some of them are even Nowadays, eCommerce sales are in the trillions of dollars, and it doesn’t look like they’re going to stop increasing any time soon.

Today, we look at the future of ecommerce with great optimism. The guys at Subscriptionly put together an infographic showing how brands both big and small are making improvements to their services, and making the entire online shopping process easier, more efficient, and quicker.

Industry experts have been following the movement of eCommerce since its beginning, and by also looking at consumer wants and needs, have come up with some predictions for the future of this industry.

One of the biggest changes that is set to come about in the near future is the rise of digital currency. Already, people all over the globe have started to use cryptocurrencies as a form of online payment method. As an immediate result of this, a few established ecommerce stores have started to accept certain cryptocurrencies, most commonly Bitcoin.

Over time, it is looking likely that the use of digital currencies will become more commonplace, therefore, people may favor stores that will let them pay using this method.

There are many perks with using this way of payment. For example, the transaction fees are much lower than credit card or PayPal fees.

Another benefit that people will be interested in is the fraud prevention that comes with it. All transactions that take place using digital currencies are recorded on a blockchain, a sort of digital ledger, making them safe and irreversible.

Speed is also a positive that comes with using digital currencies. When using a credit card to make a transaction, it will sometimes take hours or even days for the transaction to process. Some digital currencies are a lot quicker and could end up saving the user and store owner a lot of time.

If you are an ecommerce store owner, it may be worth taking the time to look into the various benefits of accepting cryptocurrencies as a form of payment.

You can find out more about this as well as various other trends that are set to change the course of ecommerce in the infographic below.

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Your Social Guide To Using Infographics Effectively

In today’s marketing scenario, your strategy is incomplete if you don’t use visuals. Visual marketing fuels your marketing goals to help you achieve the desired results.

For marketers who are looking to present complex data in a simpler format, infographics are a blessing. Infographics are engaging and are shared 3x more than other forms of content.

They can be used to depict a process; they can be used to showcase statistics. Or present any complex information in a more user-friendly manner.

Also, infographics aren’t restricted to a particular platform. They can be placed on blogs and even shared on social media sites.

With infographic search volumes on the rise, it is the best time to pair your social media strategy with infographics and see amazing results.

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Here are a few ways to market your infographic on social media effectively:

  1. Do not forget to share your infographic on Pinterest

Many marketers commit the mistake of not looking past Facebook and Twitter when it comes to sharing infographics. Multi-channel marketing is essential to maximise the output from your infographic.

When it comes to Pinterest, infographics naturally fit into its layout. This is one of the reasons you will find a number of infographics on its homepage.

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With infographics, you can build a strong online presence on Pinterest. Focus on making your infographic more visually appealing since Pinterest is centered around eye-catching content. 

Takeaway:

Your infographic marketing strategy is incomplete if you restrict yourself to only a few social media platforms. If you haven’t already placed your infographics on Pinterest, it is a good time to do so. 

  1. Youtube offers you a place to showcase video infographics

When we talk about infographics, we generally think of static ones. However, video infographics have also become a popular marketing tool. You can create video infographics and share them on Youtube.

But the question is: what should you choose? The static option or video?

If your content focuses on details and facts or figures, then it is best to go with static infographics as the viewer needs time to absorb the content at their pace.

Video infographics can be used when your goal is to engage customers and bring more traffic to your website or persuade them to buy your product or service.

Here is a video infographic by Care to Click which is definitely much more effective in the video format than it would have been in static.

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Takeaway:

Depending on your marketing goals, you can decide between static or video infographics. If you are confused about what format will suit your marketing goals, here is a guide to help you out. 

  1. Keywords are as important on social media as on search engines

Keywords impact the searchability of your content on social media channels too. Hence you need to focus on optimising the text content that accompanies the infographic.

Make sure that you place your infographics with relevant hashtags and keywords in the caption so your audience can find your content.

Ensure that you extract a list of the most relevant keywords and tag them in your infographic post description. This will provide visibility to your infographic.

Takeaway:

When planning your social media strategy with infographics, do not forget the importance of keywords.

  1. Utilise the trending section on social sites while creating infographics

If you consider platforms like Twitter and Instagram, both come with a list of hashtags that are popular. This section is basically a list of hot topics that are being widely discussed on that particular social media platform.

Too few marketers pay attention to this particular information. These trending topics can come in handy while creating infographics and also while using keywords as a supplementary text.

Utilizing this feature can help you make your infographic more searchable on social platforms.  While it might be a challenge to find a trending topic which is relevant to your brand, you can always step outside your brand image and put something for the general public. Maybe something that tickles their funny bone? With a good campaign idea, you can even trigger a new trending topic.

These trending sections are usually tailored based on the user’s location. They can offer you real advantage when targeting your customers.

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Takeaway:

By making use of trending topics, you can create infographics which have a higher chance of going viral. 

  1. Use infographic snippets in your Facebook ads

Facebook ads allow you to target your audience in a more defined manner through Facebook ads. You can also incorporate your infographics in these ads.

Snippets of your infographics can be used in the ad images for promotion through advertisements. But make sure that you choose that part of the infographic which is appealing and doesn’t contain heavy text.

You sure have other platforms to carry out advertisements but Facebook offers you convenience plus you can advertise with a small budget.

Takeaway:

A creative way to market infographic can be through infographic snippets running in advertisements.

Best practices

  1. Facebook

One drawback of putting your infographics on Facebook is that this platform tends to resize the photos which means that if you put the infographic as it is, it won’t be readable.  Sad, right?

The best way to promote your infographic is to use a section of that infographic (the one that contains the juiciest detail) and sharing this particular snippet. Do not forget to include the link to the full infographic with the post to direct the traffic.

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  1. Pinterest

You have the freedom to post the entire infographic on this platform owing to its preference to vertical layout. To drive more engagement, create boards with relevant and useful infographics. Like Lifehack has done here:

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  1. Instagram

On Instagram, it is best to split your infographic section-wise and post it as a collection of images. Here is how it can be done:

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Conclusion

Social media marketing for infographics isn’t just about putting the entire infographic out there.

You can give a teaser through infographic snippets; make your infographic more searchable by using the right keywords and use multiple platforms to reach out to a wider audience.

Using the above tips can help you in promoting your infographics on social media.

Did we miss something? Let us know in the comments.

Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building system over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers.

 

5 Steps to See if Your #SocialMedia is Profitable

Analyzing your business’s projects and products to see if they are profitable can be a time-consuming exercise. But it’s necessary: You have to understand how your resources are allocated and if the return on those investments offers a payoff. So when’s the last time you looked at your social media efforts to see how much they contribute to your business goals?

Social media, even though it’s pervasive, is still so new that many businesses are just trying to stay on top of their platforms. Even still, they should devote the time and resources to figure out the return on various social media efforts. Not doing so can undermine current and future efforts and make goal-setting that much more difficult.

This graphic offers simple steps to take to work through the process, as well as how to better understand your customers in light of what social media is telling you.

Read more here – https://www.marketingcloud.com/use-these-5-steps-to-see-if-your-social-media-is-profitable/

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Source – https://www.marketingcloud.com/

#Design Better #Content #Marketing

content_marketingThere’s nothing quite like an infographic when you’re trying to get information across in a succinct and easy-to-understand way.

Infographics are great when you want to distill a complicated statistic into something that anyone can comprehend, and they can get your message across in a glance to an audience that may not spend the time reading a longer explanation.

But there are tricks to creating an infographic that can effectively grab attention and relay information with clarity.

Take a look at what you need to know about designing infographics for content marketing….

Keep it Simple

In the article “Infographic Design: 5 Tips for Content Marketers [Infographic], you can see an example of what happens when one infographic has too much content for the image. If your design is too crowded with images or words, it’s not going to be effective.

It’s easy to overwhelm your audience with too much information and too many images in one infographic. However, doing this just muddles your message and confuses the viewer. What isn’t included in the infographic can be just as important as what is included.

You need to use negative space between words and objects so that each part of the infographic can stand out.

Narrow Your Focus

Another way to prevent overcrowding in your infographics is to keep your focus as narrow as possible

Ideally, you want the picture to illustrate one complete thought. When you start to add too many different thoughts into the infographic, it becomes unwieldy.

The whole point of using visuals is to simplify the topic for your readers as much as possible.

If you need to express two different, but related, ideas, you may be better off with two separate infographics, or by adding further details in the text below your infographic than by trying to cram too much information into one picture.

Keep your image narrow and focused on one point and you’ll wind up with an image that’s much more appealing and informative.

Add Appeal

What makes an infographic shareable?

In large part, the answer is visual appeal. It doesn’t matter how effectively your image demonstrates your point – if it isn’t also enjoyable to look at, your intended audience will pass it by. Images that are shared with others tend to be those that are easy on the eyes.

To a large extent, visual appeal is subjective, so it can be hard to pinpoint exactly what makes one image more appealing than another. However, there are a few rules to keep in mind that will help.

Use contrasting colors to make your images and words pop.

It’s difficult to see dark lettering placed over a dark background, or a light image placed over a light background. Nobody wants to get eyestrain trying to read an infographic, and a lack of contrasting colors detracts from the visual appeal.

It also helps to confine you to only one or two font styles, and to stick with a limited color palette so that you don’t overwhelm or confuse the viewer’s eyes. Use size and shading to create a visual flow that’s attractive and that naturally leads the viewer from one point in the picture to the next.

Implementing infographics into your content marketing may be more difficult than you anticipated. However, it’s worth the effort.

Great graphics can provide a valuable boost to your content marketing campaign.

About the Author: Cheryl Baer is a freelance writer who writes about content marketing and business.

Make Infographics a Key Part of Your Content Marketing Stories

content_marketingIf you’re looking for an effective way to market your business and your industry as a whole, then look no further than infographics.

That’s right; infographics make it easy to share everything from facts to statistical data in a fun and engaging format.

Here are just a few reasons your business should take advantage of infographics:

Infographics are Attention-Span-Proof

With online attention spans shrinking by the second, it’s more important than ever to not only grab, but hold on to your audience’s attention as long as possible.

Traditional content marketing in the form of articles and lists still have their place, but infographics can help truly engage the online masses.

Infographics use a combination of print content with eye-catching graphics and an interesting layout, which helps to draw audiences in. Visually representing traditional content is an extremely effective way to share statistical data and industry facts.

With the right infographics layout, you’ll grab the attention of online audiences with ease.

Infographics are Versatile

Having mentioned earlier, infographics are the perfect way to share content of all forms, including fact-based, statistical, or any other kind of information.

As the following article looks at, whether you want to display the top 8 revenue cycle infographics on Twitter or you’re looking to show off how much your industry has grown with a stat-based infographic, the infographics marketing approach is extremely versatile.

Infographics Provide Built-in Branding

Another benefit of choosing infographics over traditional content marketing is the fact you can build branding directly into the infographic. By creating a layout and graphics that match your business’s look, you can reinforce your brand with each new infographic you design.

There are a number of ways to build branding into your infographic. For starters, you can feature your business logo throughout the infographic itself. Likewise, you can use the same color schemes and fonts in your infographic as you do your website and other branding materials. Finally, you can feature graphics in your infographic that represent your business and your industry.

For example, if you own a tire store, you can include graphics of tires, cars, and roadways within your infographic.

Infographics are Easy to Embed

When it comes to sharing your content marketing, infographics make spreading the word much easier.

When you publish your infographic on your business website, you’re usually given an embed code. This embed code can be used to publish your infographic on other websites and it also acts as a link back to your own site. It’s the best of both marketing worlds!

Infographics are Shareable

Chances are you’re seeing more and more infographics popping up all across the web. That’s because infographics are highly shareable, especially when it comes to your social media marketing outreach.

Not only do visually interesting infographics grab a ton of attention when posted on social sites like Facebook, they’re also easy to share and repost. This makes the potential for your infographic to go viral extremely high.

When you’re ready to breathe new life into your content marketing, consider using infographics.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and graphic design.