5 Steps to See if Your #SocialMedia is Profitable

Analyzing your business’s projects and products to see if they are profitable can be a time-consuming exercise. But it’s necessary: You have to understand how your resources are allocated and if the return on those investments offers a payoff. So when’s the last time you looked at your social media efforts to see how much they contribute to your business goals?

Social media, even though it’s pervasive, is still so new that many businesses are just trying to stay on top of their platforms. Even still, they should devote the time and resources to figure out the return on various social media efforts. Not doing so can undermine current and future efforts and make goal-setting that much more difficult.

This graphic offers simple steps to take to work through the process, as well as how to better understand your customers in light of what social media is telling you.

Read more here – https://www.marketingcloud.com/use-these-5-steps-to-see-if-your-social-media-is-profitable/


Source – https://www.marketingcloud.com/

#Design Better #Content #Marketing

content_marketingThere’s nothing quite like an infographic when you’re trying to get information across in a succinct and easy-to-understand way.

Infographics are great when you want to distill a complicated statistic into something that anyone can comprehend, and they can get your message across in a glance to an audience that may not spend the time reading a longer explanation.

But there are tricks to creating an infographic that can effectively grab attention and relay information with clarity.

Take a look at what you need to know about designing infographics for content marketing….

Keep it Simple

In the article “Infographic Design: 5 Tips for Content Marketers [Infographic], you can see an example of what happens when one infographic has too much content for the image. If your design is too crowded with images or words, it’s not going to be effective.

It’s easy to overwhelm your audience with too much information and too many images in one infographic. However, doing this just muddles your message and confuses the viewer. What isn’t included in the infographic can be just as important as what is included.

You need to use negative space between words and objects so that each part of the infographic can stand out.

Narrow Your Focus

Another way to prevent overcrowding in your infographics is to keep your focus as narrow as possible

Ideally, you want the picture to illustrate one complete thought. When you start to add too many different thoughts into the infographic, it becomes unwieldy.

The whole point of using visuals is to simplify the topic for your readers as much as possible.

If you need to express two different, but related, ideas, you may be better off with two separate infographics, or by adding further details in the text below your infographic than by trying to cram too much information into one picture.

Keep your image narrow and focused on one point and you’ll wind up with an image that’s much more appealing and informative.

Add Appeal

What makes an infographic shareable?

In large part, the answer is visual appeal. It doesn’t matter how effectively your image demonstrates your point – if it isn’t also enjoyable to look at, your intended audience will pass it by. Images that are shared with others tend to be those that are easy on the eyes.

To a large extent, visual appeal is subjective, so it can be hard to pinpoint exactly what makes one image more appealing than another. However, there are a few rules to keep in mind that will help.

Use contrasting colors to make your images and words pop.

It’s difficult to see dark lettering placed over a dark background, or a light image placed over a light background. Nobody wants to get eyestrain trying to read an infographic, and a lack of contrasting colors detracts from the visual appeal.

It also helps to confine you to only one or two font styles, and to stick with a limited color palette so that you don’t overwhelm or confuse the viewer’s eyes. Use size and shading to create a visual flow that’s attractive and that naturally leads the viewer from one point in the picture to the next.

Implementing infographics into your content marketing may be more difficult than you anticipated. However, it’s worth the effort.

Great graphics can provide a valuable boost to your content marketing campaign.

About the Author: Cheryl Baer is a freelance writer who writes about content marketing and business.

Make Infographics a Key Part of Your Content Marketing Stories

content_marketingIf you’re looking for an effective way to market your business and your industry as a whole, then look no further than infographics.

That’s right; infographics make it easy to share everything from facts to statistical data in a fun and engaging format.

Here are just a few reasons your business should take advantage of infographics:

Infographics are Attention-Span-Proof

With online attention spans shrinking by the second, it’s more important than ever to not only grab, but hold on to your audience’s attention as long as possible.

Traditional content marketing in the form of articles and lists still have their place, but infographics can help truly engage the online masses.

Infographics use a combination of print content with eye-catching graphics and an interesting layout, which helps to draw audiences in. Visually representing traditional content is an extremely effective way to share statistical data and industry facts.

With the right infographics layout, you’ll grab the attention of online audiences with ease.

Infographics are Versatile

Having mentioned earlier, infographics are the perfect way to share content of all forms, including fact-based, statistical, or any other kind of information.

As the following article looks at, whether you want to display the top 8 revenue cycle infographics on Twitter or you’re looking to show off how much your industry has grown with a stat-based infographic, the infographics marketing approach is extremely versatile.

Infographics Provide Built-in Branding

Another benefit of choosing infographics over traditional content marketing is the fact you can build branding directly into the infographic. By creating a layout and graphics that match your business’s look, you can reinforce your brand with each new infographic you design.

There are a number of ways to build branding into your infographic. For starters, you can feature your business logo throughout the infographic itself. Likewise, you can use the same color schemes and fonts in your infographic as you do your website and other branding materials. Finally, you can feature graphics in your infographic that represent your business and your industry.

For example, if you own a tire store, you can include graphics of tires, cars, and roadways within your infographic.

Infographics are Easy to Embed

When it comes to sharing your content marketing, infographics make spreading the word much easier.

When you publish your infographic on your business website, you’re usually given an embed code. This embed code can be used to publish your infographic on other websites and it also acts as a link back to your own site. It’s the best of both marketing worlds!

Infographics are Shareable

Chances are you’re seeing more and more infographics popping up all across the web. That’s because infographics are highly shareable, especially when it comes to your social media marketing outreach.

Not only do visually interesting infographics grab a ton of attention when posted on social sites like Facebook, they’re also easy to share and repost. This makes the potential for your infographic to go viral extremely high.

When you’re ready to breathe new life into your content marketing, consider using infographics.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and graphic design.