Running a business? Creating an online presence for it is a must these days. And for that, you need a proper website. That’s the basic thing that your business needs. But if you are looking to take your business forward with great strides, you need to bring more traffic to your website.
What’s the best way to attract more traffic to your website?
There are quite a few platforms, especially the social media sites, which can be used to attract traffic to your website. Among them, LinkedIn surely occupies a place of importance. This professional social media platform can be used to ensure that your website receives maximum footfall.
Why should You Choose LinkedIn for Driving Traffic?
There are quite a few social media platforms around these days. And many of them seem fit for your marketing endeavors. So, why should you embrace LinkedIn for the online marketing of your business?
Here are a few statistics to support your choice of LinkedIn as the right social media platform to bring traffic to your website:
- Your posts on LinkedIn can reach 20% of your followers on the platform – the second most among all the platforms, after only Instagram.
- With 414 million users, LinkedIn is the largest professional network in the world.
- LinkedIn has 100 million unique visitors every month.
- More than 80% of the social media leads of a business is generated with the help of LinkedIn.
Here are a few tips to help you use LinkedIn in the most effective manner and generate maximum traffic.
Create a Perfect LinkedIn Profile
Your LinkedIn profile can be a major source from where you can attract the audience to your website and, in turn, convert them into your customers. So, it is extremely important that you create a perfect LinkedIn profile.
Here are a few tips to create a perfect LinkedIn profile, which attracts audience and generates leads:
- Include a professional image for the profile picture of the LinkedIn profile.
- Add a background image in line with the profile picture as well as the features of your business.
- Focus on the headline. Ensure that the headline is catchy enough to attract the attention of the readers at the word go.
- And most importantly, add some links to your website from the LinkedIn profile.
When you have an attractive LinkedIn profile, people landing there will feel an urge to visit the links that you’re sharing there. So, by sharing the right links, you can bring them to your website.
Remain Active on LinkedIn
Having a LinkedIn profile isn’t enough to attract the attention of lots of people who are present on the platform. You need to be active there.
So, what do you need to do to ensure that people take attention of your profile on LinkedIn and click on the links you share over there?
You should perform a task or two on a regular basis. These might include:
- Posting a status update at short intervals.
- Commenting on stuff shared by others.
- Updating the profile on a regular basis.
- Posting something interesting in the LinkedIn page of your company.
These are sure to attract more people to your LinkedIn profile, who will click on the links you are sharing. So, you can expect more website traffic from the LinkedIn profile.
Create a Company Page
When you are planning to use LinkedIn for generating traffic for your business, having a company page on the professional social media platform is a must.
So, why do you need to set a company page on LinkedIn?
This page can be a central platform for sharing all news related to your business with the followers on LinkedIn. Moreover, the page can be the right way reach out to your potential customers and spread the word about your business.
How can you create a LinkedIn business page?
This video offers clear instructions on how to create a business page on LinkedIn.
Optimize Your LinkedIn Summary
Heard of LinkedIn Summary? It is probably the most important part of your LinkedIn profile. So, no wonder you need to invest time to it and create it properly.
So, how can you optimize the LinkedIn summary for your business?
Here’s a quick look.
You can include a few keywords related to your business here. Besides, a few skills and offerings that set your business apart can also be included in the summary. You can also hyperlink a few of the keyword to redirect the visitors to the business website.
Share Posts on LinkedIn
Have you written something worthwhile related to your business in recent past? Why aren’t you sharing it on LinkedIn?
LinkedIn provides you with the excellent opportunity of sharing relevant content with your target audience. You can use the LinkedIn Posts to add a content to your profile. Links to your business website can direct the readers there from the posts. Remember, you should also use rich images to make your posts attractive and interesting.
Know the Right Time to Post
You are posting on LinkedIn but not getting proper results. Wondering why this is happening? When are you posting on LinkedIn?
Like any other social media website, find the best time to post on LinkedIn, guaranteeing the best results. It has been observed that you can get the best returns by posting on LinkedIn from Monday to Friday, during morning and midday.[Source: https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy]
Join Relevant LinkedIn Groups
What is your business all about?
Even if it’s quite unique, it is extremely unlikely that there’s no group on LinkedIn that deals with it. To ensure that your website gets more traffic, you should join some of these groups. It will help you connect with people who are interested in the field of your business. And when you share the details of your business on these groups, they will reach a large audience at one go.
If you don’t find relevant groups on LinkedIn, you can also create a group of your own and invite your connections to join it.
Share Customer-centric Content
Not much content is shared on LinkedIn. In fact, the number is significantly less compared to the amount of content shared on Facebook or Twitter.
This can be a great opportunity for you. Wondering how?
You can share content on LinkedIn to connect with the people present on the platform. It will also help to establish you as an expert in the field. So, stick to something you excel at. Besides, you should also have a clear idea about the requirements of your customers. Create content according to their needs to attract their attention. Because customer-centric content will surely give you the best returns on investment.
LinkedIn is popular as one of the most effective professional social media platforms. When properly used, it can help to attract traffic to your website. If you can follow a few proper steps to attract traffic to your website with LinkedIn, you can surely get the best results.
Mike is a digital marketing professional currently working as a PR manager at TruConversion.com He truly loves online marketing and anything digital. He is very focused on his clients. Once he starts work, he is fully committed to his duties and responsibilities at that company