online reputation management

8 Tips to Get More Traffic from #LinkedIn

/ nancyrubin / 2 Comments

Running a business? Creating an online presence for it is a must these days. And for that, you need a proper website. That’s the basic thing that your business needs. But if you are looking to take your business forward with great strides, you need to bring more traffic to your website.

What’s the best way to attract more traffic to your website?

so_me2There are quite a few platforms, especially the social media sites, which can be used to attract traffic to your website. Among them, LinkedIn surely occupies a place of importance. This professional social media platform can be used to ensure that your website receives maximum footfall.

Why should You Choose LinkedIn for Driving Traffic?

There are quite a few social media platforms around these days. And many of them seem fit for your marketing endeavors. So, why should you embrace LinkedIn for the online marketing of your business?

Here are a few statistics to support your choice of LinkedIn as the right social media platform to bring traffic to your website:

  • Your posts on LinkedIn can reach 20% of your followers on the platform – the second most among all the platforms, after only Instagram.
  • With 414 million users, LinkedIn is the largest professional network in the world.
  • LinkedIn has 100 million unique visitors every month.
  • More than 80% of the social media leads of a business is generated with the help of LinkedIn.

Here are a few tips to help you use LinkedIn in the most effective manner and generate maximum traffic.

Create a Perfect LinkedIn Profile

Your LinkedIn profile can be a major source from where you can attract the audience to your website and, in turn, convert them into your customers. So, it is extremely important that you create a perfect LinkedIn profile.

Here are a few tips to create a perfect LinkedIn profile, which attracts audience and generates leads:

  • Include a professional image for the profile picture of the LinkedIn profile.
  • Add a background image in line with the profile picture as well as the features of your business.
  • Focus on the headline. Ensure that the headline is catchy enough to attract the attention of the readers at the word go.
  • And most importantly, add some links to your website from the LinkedIn profile.

When you have an attractive LinkedIn profile, people landing there will feel an urge to visit the links that you’re sharing there. So, by sharing the right links, you can bring them to your website.

Remain Active on LinkedIn

Having a LinkedIn profile isn’t enough to attract the attention of lots of people who are present on the platform. You need to be active there.

So, what do you need to do to ensure that people take attention of your profile on LinkedIn and click on the links you share over there?

You should perform a task or two on a regular basis. These might include:

  • Posting a status update at short intervals.
  • Commenting on stuff shared by others.
  • Updating the profile on a regular basis.
  • Posting something interesting in the LinkedIn page of your company.

These are sure to attract more people to your LinkedIn profile, who will click on the links you are sharing. So, you can expect more website traffic from the LinkedIn profile.

Create a Company Page

When you are planning to use LinkedIn for generating traffic for your business, having a company page on the professional social media platform is a must.

So, why do you need to set a company page on LinkedIn?

This page can be a central platform for sharing all news related to your business with the followers on LinkedIn. Moreover, the page can be the right way reach out to your potential customers and spread the word about your business.

How can you create a LinkedIn business page?

This video offers clear instructions on how to create a business page on LinkedIn.

Optimize Your LinkedIn Summary

Heard of LinkedIn Summary? It is probably the most important part of your LinkedIn profile. So, no wonder you need to invest time to it and create it properly.

So, how can you optimize the LinkedIn summary for your business?

Here’s a quick look.

You can include a few keywords related to your business here. Besides, a few skills and offerings that set your business apart can also be included in the summary. You can also hyperlink a few of the keyword to redirect the visitors to the business website.

Share Posts on LinkedIn

Have you written something worthwhile related to your business in recent past? Why aren’t you sharing it on LinkedIn?

LinkedIn provides you with the excellent opportunity of sharing relevant content with your target audience. You can use the LinkedIn Posts to add a content to your profile. Links to your business website can direct the readers there from the posts. Remember, you should also use rich images to make your posts attractive and interesting.

Know the Right Time to Post

You are posting on LinkedIn but not getting proper results. Wondering why this is happening? When are you posting on LinkedIn?

Like any other social media website, find the best time to post on LinkedIn, guaranteeing the best results. It has been observed that you can get the best returns by posting on LinkedIn from Monday to Friday, during morning and midday.

[Source: https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy]

Join Relevant LinkedIn Groups

What is your business all about?

Even if it’s quite unique, it is extremely unlikely that there’s no group on LinkedIn that deals with it. To ensure that your website gets more traffic, you should join some of these groups. It will help you connect with people who are interested in the field of your business. And when you share the details of your business on these groups, they will reach a large audience at one go.

If you don’t find relevant groups on LinkedIn, you can also create a group of your own and invite your connections to join it.

Share Customer-centric Content

Not much content is shared on LinkedIn. In fact, the number is significantly less compared to the amount of content shared on Facebook or Twitter.

This can be a great opportunity for you. Wondering how?

You can share content on LinkedIn to connect with the people present on the platform. It will also help to establish you as an expert in the field. So, stick to something you excel at. Besides, you should also have a clear idea about the requirements of your customers. Create content according to their needs to attract their attention. Because customer-centric content will surely give you the best returns on investment.

Conclusion

LinkedIn is popular as one of the most effective professional social media platforms. When properly used, it can help to attract traffic to your website. If you can follow a few proper steps to attract traffic to your website with LinkedIn, you can surely get the best results.

Mike is a digital marketing professional currently working as a PR manager at TruConversion.com He truly loves online marketing and anything digital. He is very focused on his clients. Once he starts work, he is fully committed to his duties and responsibilities at that company

Is a Doctor’s Online Reputation Important?

/ nancyrubin

It can be worrisome for you to put your well-being in the hands of a stranger, but this is necessary when you fall ill and require medical attention. One way to alleviate your worries is to check the online reputation of the doctor you are planning to visit.

salesHere is a look at how you can determine the reliability and competence of a physician over the Internet.

 

Why is it Important to Check a Doctor’s Online Reputation?

According to studies, about 80 percent of people who need medical care do research on doctors, and the accreditation that affects their decisions the most is crowd-sourced reviews.

Most doctors receive both positive and negative reviews, and you should not believe everything you read.

However, by reading the reviews, you will be able to gain a lot of useful information about them, including their specializations, academic qualifications, experience levels, track records, office operations, medical procedures, prescription patterns, customer care practices, medical fees and even histories of malpractice and lawsuits. Such information can go a long way in helping you select the right physician.

How to Find Reputable Doctors Online

There are many doctor directories on the Internet for you to choose from, but not all of them provide reliable recommendations.

In order to find a good doctor, you have to use directories that are run by authoritative organizations. There is a list of links to such directories in MedlinePlus, and they can help you locate reputable hospitals and clinics, primary care doctors, specialists and other healthcare providers such as therapists and nurses. A few other online doctor directories that are highly recommended include DoctorFinder, WebMD’s physician directory and DocBoard.

Doctor Rating Websites

If you want to know which doctors have achieved a high level of customer satisfaction, you should go to a doctor rating website.

Doctor rating websites display ratings and reviews of doctors by people who have used their services. Although some of the reviews may not be completely accurate, the overall ratings do provide a general idea of the doctors’ competence and commitment levels.

When you are choosing doctors, you should check their ratings on several reputable doctor rating websites, such as RateMDs, LeapFrogGroup and Vitals. If they are rated highly in all these websites, they should be reliable doctors, even if they have a few negative reviews.

Some doctor rating websites also post the latest news about doctors on social media, including malpractice incidents, lawsuits and others.

State Medical Boards

It is also important that you find out whether or not your doctor is licensed and certified.

One way to do this is to check out your state’s online medical board. Most states display information about their doctors’ licenses and certifications on their websites.

As the following article shows, good healthcare can make a significant positive difference in your quality of life, including when you look at how life changes impact health insurance.

Although it requires considerable time and effort to find a reputable doctor, you can rest assured that it will be worth your while.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to online reputation management.

Social Skills Necessary Today in Customer Service

/ nancyrubin

analytics-logicProviding good customer service is the key to keeping your existing customers happy and gaining new ones. In recent years, an increasing number of businesses are using social media to boost their customer service.

According to a report released by Gleanster, about 73 percent of companies that took part in a survey said that customer service is the main reason why they invest in social media monitoring.

Here is a look at the importance of social media in achieving and maintaining good customer service….

Why Use Social Media for Customer Service?

Build Personal Relationships with Customers

Social media enables you to interact on a more personal level with your customers, making them feel like they are communicating with a real person, not just an organization or object.

By interacting with your customers more regularly, you can show them that you are concerned about them and want to know their opinions about your company and products. This can help you win their trust.

Respond to Inquiries More Quickly

If you take too long to provide information or assistance for your customers, you may displease and frustrate them, and cause them to stop buying from you.

Social media makes it possible for you to respond to inquiries, requests for assistance and complaints more efficiently. You can achieve a higher level of customer satisfaction by implementing a 24/7 customer assistance service.

Get Feedback

By encouraging your customers to provide feedback via social media, you will have a better understanding of the appeal and effectiveness of your products and services.

You can use your customers’ feedback to make improvements to your current products and services or create new ones to meet their needs more fully.

Monitor Customer Satisfaction

The information you gather on social media can help you determine whether or not your customers are pleased with your products and services.

By reading your customers’ requests, comments and complaints, you will be able to develop a more effective business plan, marketing strategy and customer service program.

How to Use Social Media to Enhance Customer Service?

Social media is a great platform for carrying out a wide range of customer service activities.

To keep your customers interested in your company, you need to provide new materials for them to read or view constantly. These materials can come in the form of blog posts, articles, news, photos or videos, and they should contain interesting and useful information.

Also, you have to make a point to respond to your customers’ requests and inquiries as quickly as possible. If you are planning to develop a new product, you can use social media to get ideas from your customers.

Getting your customers involved in product development does not only help you create better products; it can also make them feel more important.

As much as a positive customer service experience on social media can benefit your company greatly, a negative one can ruin your online reputation and result in loss of customers.

As such, you have to make sure that you plan your customer service strategy properly before you implement it on social media.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to online reputation management.