5 Social Media Security Risks for Your Business

People love social media. Social networks provide limitless opportunities to have fun and communicate with other people. Unfortunately, social media has also become the focus of an increasing number of cyber attacks. Knowing that so many employees use social media while at work, hackers have had success attacking companies by compromising their data and harming their reputation.

Although cybercriminals routinely infiltrate popular social networks with fake accounts and malicious software, social media users often represent their most valuable asset. Regardless, you must accept responsibility to secure your company from all online threats. Learn about the following five social media security concerns so you can improve your business’ security.

1. Information Leakage

Employees can choose to use the same social media platforms at work that they use at home. Using familiar tools and a familiar interface in order to work together and share files makes sense to many employees. Platforms such as Twitter and Facebook, however, can convey a false sense of intimacy that can result in the sharing of sensitive information that businesses owners and managers would prefer to keep secure.

Sharing and chatting on social media for business can cause substantial damage to organizations, especially when personal accounts are used. Social media sites do not have the same security features, such as access control, that project management software has. As a result, information shared on social media can often fall into the hands of distant “friends of friends” or public users who can attempt to profit from it.

If your company wants to prevent information leakage, it must implement and enforce acceptable use policies that prohibit the use of social media for internal business processes. Such a simple precaution can prevent the loss of trade secrets and reputation damage. Similarly, businesses should also enact guidelines and provide tools that encourage communications and file sharing using secure tools.

2. Social Scams and Phishing Attacks

Phishing attacks use messages that appear to originate from a familiar person. Users believe they can trust the sender and open the messages, allowing hackers, scammers and other malicious users to obtain login credentials for various websites, including social networks. The scammers use those credentials to gain access to victims’ accounts and then attack more people by sending them spurious messages with enticing subject lines.

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Social platforms saw the number of phishing attacks on their users more than double in 2015. Hackers use the compromised accounts to post scams that install malware or perform other nefarious tasks. These cyber criminals can then direct their efforts at your company by attacking your customers or by impersonating your customer service agents. Some scams can offer long-term reputation damage and also compromise confidential information.

3. Malicious Apps

So-called “bring your own device” policies in the workplace have opened the door to business data networks via malicious software. This type of attack works because companies often have insufficient control over employee-owned devices. Although cyber criminals have had limited success with virus distribution via social media, they can easily hack the smartphone social media apps, converting them to act as gateways to your network and the data it hosts.

4. Malware Attacks and Hacks

Malware can enter business networks via social media sites and thereby give hackers access to customer and trade data. Malware can also modify user information and corrupt databases to deny employees access to vital applications and data.

Sometimes cybercriminals post security disinformation online and thereby mislead social media users into compromising their accounts. As a result, well-meaning employees can unwittingly release confidential information and harm the reputation of your firm.

5. Uneducated Employees 

Employees continue to rank near the top of business security threats. Dissatisfied workers who have access to vital business secrets can post sensitive information to social media and thereby cause irreparable damage to your company. When employees get bored or want to get revenge on a co-worker, they also can, for either fun or spite, release inappropriate information via social media sites without understanding the repercussions of their behavior.

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Employees who have never been educated and trained in proper security practices can easily click on phishing links or reveal information to a fake social media account without realizing that they have compromised security.

Get the best protection for your business by training your entire labor force to understand the importance of data security. As part of the process, make sure either you or your IT manager teaches your employees how to recognize malware, malicious applications, phishing attacks and other social-media-based threats. You should also prohibit your employees from using unauthorized software to do their job.

Recognizing the above five social media security threats will boost your awareness of threats that can harm your business. The online landscape continually changes, so you should monitor technology news to stay forward of new cybersecurity developments. You should also ensure that you have the latest internet security software installed on your workstations as well as on employee-owned devices.

Educating yourself and your staff will continue to play a vital role in securing your business. Begin the process by publishing guidelines for the use of social media in your company and holding periodic training sessions that help employees recognize threats. Taking control over social media in your biz will do much to safeguard your company’s data and your brand.

Author byline:

Josh McAllister is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money. Find him on Twitter @josh8mcallister

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