Using SEO and social media isn’t just an option these days; it’s a necessity. If you want to make sure that your business grows at the rate you want it to, then focusing on your strategies for these things is a must. This year, social media and SEO are more important than ever. SEO is now all about making the experience a customer has with you as pleasant as possible, from the moment they land on your site right down to the purchasing process. It isn’t about manipulating the search engines. Social media is so popular that you’d be missing a huge trick if you didn’t incorporate it into your plans. Let’s take a look at a few tips and ideas that are going to help you grow your business.
SEO Can Improve Your Social Media Campaigns
SEO and social media are not two different things. SEO can actually improve your social media campaigns when you are smart. You may already know the importance of analysing the right keywords for your industry and niche. Just about any internet marketing SEO company will tell you the same thing. If you don’t use the right keywords, you’re not going to attract the right audience, or as big an audience as possible!
You can make sure you are utilizing both by using the keywords you discover on your social media profiles; on LinkedIn, on Facebook, even in the tweets that you write. Obviously you don’t want to get spammy about it, but you should definitely make sure you include them where possible to help give you a boost.
Make Sure You’re Dedicated To Social Media
Social media is no joke. It takes real planning and dedication for it to work! You need to make sure you listen to your audience, as they are going to give you many clues on how you can make this work. You also need to make sure that you’re sharing relevant messages. Once you’re doing that, you must make sure others can share that message too. When you’re sharing interesting, relevant stuff, others will naturally want to share it.
Social media marketing can be one of the most cost effective marketing tools to help you build authority. You just need to make sure you get it right. A few blog posts and status updates are not enough to make it work. Making sure you use the appropriate platforms and post at the right times is crucial, along with content that’s going to draw people in. Here are some bullet points so you can make sure you get it right:
- Only start with as many platforms as you can handle. If you can’t keep up, don’t start another platform. This is why so many business owners choose to invest in a social media manager.
- Make sure you’re posting at the times your audience are most likely to see it.
- Make sure you include pictures with your posts. They make people want to read more!
- Make sure you actually speak to your audience. Use their language!
- Always be consistent. Consistency is key to making this work.
Read on for even more tips!
Make sure you’re not just looking to receive with your content. You should aim to give. Help out your audience. This will make them far more likely to come back to you and choose to buy from you. The hard sell really isn’t attractive! Share your knowledge. This might seem scary, but it really will go a long way to helping you establish yourself as an authority. Don’t be a knowledge hoarder, as it won’t help you at all!
Always Include A Call To Action
Although you’re not going for the hard-sell, actually including a call to action really will go a long way to helping you get what you want. If you post a piece of great content, why would you not ask your audience to give it another share? Including a call to action actually works, so the last thing you want to do is forget it. This could be a simple ‘liked this? Share it!’ at the end of your post.
Engage With Your Audience
Social media is all about being social. What does that mean? Make sure you’re actually engaging with them! Ask them questions, answer their questions, start discussions and conversations. Make sure you reply. Engaging with them is the key to nailing social media. It makes them feel like you care, and helps you to build a stronger relationship with them overall. When you build a relationship with your audience, you get brand loyalty. You should reply to comments that are both positive and negative. You need to make sure you have the same ‘brand voice’ throughout. Ensure you don’t take negative comments personally, either. Always reply professionally and aim to fix whatever the issue is in the best way possible. Making sure you give the best customer service this way will help you to get far more recommendations and word of mouth reviews.
Start A Blog Right Now
If you haven’t got a blog, you need to start one. Right now. A blog takes time to establish, but it’s so worth it. If you can build your online presence, this can help you to get a huge number of followers. Your blog can be used to share interesting stuff and tips regarding your industry, products, services, etc. You can answer questions your customers always want to know the answer to. If you make your posts good enough, there’s a chance they’ll go viral. Although you shouldn’t count on this, getting lots of shares is still possible. Starting a blog is mostly about social media, but the more quality content you create, the more it helps your SEO campaigns too.
Get Involved With Video Marketing
Thousands of people search for videos on the things they want to know. Videos also allow you to present your information in a more attractive, shorter amount of time, and allow you to show your personality more. To do this, you can use Youtube, Vimeo and other video sites.
It’s important you take the time to build your channel and ensure informative videos. Your videos should be attractive, so you need to make sure your equipment is pretty good. You don’t need to invest in the best of the best right away, but you should have a clear picture and sound. Knowing how to edit your videos is also key to getting it right.
Offer Discounts And Deals On Social Media
Offering exclusive deals will help you to get more follows and shares. They don’t have to be huge, and of course you don’t want to do this all the time or you can easily lose custom the rest of the time. You don’t want to cheapen yourself! You could even offer discounts for people who recommend you to a friend, and run social media competitions. Competitions like this are extremely popular!
Use The Right Tools
You can use tools to make your social media campaign a little easier. You can use things like Hootsuite and Post Planner to give you nudges and post for you. Automating your posts is a must if you want to save time and be able to focus on your business. You can get tools to alert you when somebody interacts with you, so you can reply virtually right away. You’ll never miss a mention! You can also schedule your posts to go out at the right time, so you don’t have to login and logout multiple times throughout the day. Always analyze what is working for you too, so you can do more of what is and scrap what isn’t. It’s easy to get a picture of which posts are being responded to the most.
Consider Paid Advertising
Paid advertising will cost you a bit of money, but there are many benefits that make it worth it. It’s an investment, as the money will likely come back to you in the form of sales. It’s one of the various forms of social media marketing that can encourage growth. Be creative and make sure you come up with your own strategies though, rather than copying others. When you decide to use paid advertising, you can make sure you’re targeting people who have an active interest in what you do, or those who fit your target market. For instance, if you sell products for newborns, you can get your ads to target new parents.
Make sure you’re using SEO and social media together to grow your business this year. Whether you’re a small local business or an ever growing corporation, you need to utilize these things to make a big impact. Making sure you create a budget for it is crucial; you don’t want to be doing all of these things yourself, as it can get stressful, confusing, and take time away from what you’re good at. Remember; anything you invest will always pay off when you get more conversions.