There have been a lot of new terms that business people, customer service representatives, and marketers have come to know over the last few decades. Take mobile, for example: Where once we used to be desktop or laptop based work spaces and free time, in the past few years mobile has re-made how we do nearly everything. And mobile has grown at a pace that few expected when it was first introduced. In fact, mobile-only users are now expected to top over 50 million in just a few years. That means those people may not even have a laptop, at all.
So marketers have to figure out how mobile users are different than other users, and marketers also have to figure out how to use automation when possible in order to make their more complex job easier. How do they do that? This graphic explains it.
