In today’s marketing scenario, your strategy is incomplete if you don’t use visuals. Visual marketing fuels your marketing goals to help you achieve the desired results.
For marketers who are looking to present complex data in a simpler format, infographics are a blessing. Infographics are engaging and are shared 3x more than other forms of content.
They can be used to depict a process; they can be used to showcase statistics. Or present any complex information in a more user-friendly manner.
Also, infographics aren’t restricted to a particular platform. They can be placed on blogs and even shared on social media sites.
With infographic search volumes on the rise, it is the best time to pair your social media strategy with infographics and see amazing results.
Here are a few ways to market your infographic on social media effectively:
- Do not forget to share your infographic on Pinterest
Many marketers commit the mistake of not looking past Facebook and Twitter when it comes to sharing infographics. Multi-channel marketing is essential to maximise the output from your infographic.
When it comes to Pinterest, infographics naturally fit into its layout. This is one of the reasons you will find a number of infographics on its homepage.
With infographics, you can build a strong online presence on Pinterest. Focus on making your infographic more visually appealing since Pinterest is centered around eye-catching content.
Takeaway:
Your infographic marketing strategy is incomplete if you restrict yourself to only a few social media platforms. If you haven’t already placed your infographics on Pinterest, it is a good time to do so.
- Youtube offers you a place to showcase video infographics
When we talk about infographics, we generally think of static ones. However, video infographics have also become a popular marketing tool. You can create video infographics and share them on Youtube.
But the question is: what should you choose? The static option or video?
If your content focuses on details and facts or figures, then it is best to go with static infographics as the viewer needs time to absorb the content at their pace.
Video infographics can be used when your goal is to engage customers and bring more traffic to your website or persuade them to buy your product or service.
Here is a video infographic by Care to Click which is definitely much more effective in the video format than it would have been in static.
Takeaway:
Depending on your marketing goals, you can decide between static or video infographics. If you are confused about what format will suit your marketing goals, here is a guide to help you out.
- Keywords are as important on social media as on search engines
Keywords impact the searchability of your content on social media channels too. Hence you need to focus on optimising the text content that accompanies the infographic.
Make sure that you place your infographics with relevant hashtags and keywords in the caption so your audience can find your content.
Ensure that you extract a list of the most relevant keywords and tag them in your infographic post description. This will provide visibility to your infographic.
Takeaway:
When planning your social media strategy with infographics, do not forget the importance of keywords.
- Utilise the trending section on social sites while creating infographics
If you consider platforms like Twitter and Instagram, both come with a list of hashtags that are popular. This section is basically a list of hot topics that are being widely discussed on that particular social media platform.
Too few marketers pay attention to this particular information. These trending topics can come in handy while creating infographics and also while using keywords as a supplementary text.
Utilizing this feature can help you make your infographic more searchable on social platforms. While it might be a challenge to find a trending topic which is relevant to your brand, you can always step outside your brand image and put something for the general public. Maybe something that tickles their funny bone? With a good campaign idea, you can even trigger a new trending topic.
These trending sections are usually tailored based on the user’s location. They can offer you real advantage when targeting your customers.
Takeaway:
By making use of trending topics, you can create infographics which have a higher chance of going viral.
- Use infographic snippets in your Facebook ads
Facebook ads allow you to target your audience in a more defined manner through Facebook ads. You can also incorporate your infographics in these ads.
Snippets of your infographics can be used in the ad images for promotion through advertisements. But make sure that you choose that part of the infographic which is appealing and doesn’t contain heavy text.
You sure have other platforms to carry out advertisements but Facebook offers you convenience plus you can advertise with a small budget.
Takeaway:
A creative way to market infographic can be through infographic snippets running in advertisements.
Best practices
One drawback of putting your infographics on Facebook is that this platform tends to resize the photos which means that if you put the infographic as it is, it won’t be readable. Sad, right?
The best way to promote your infographic is to use a section of that infographic (the one that contains the juiciest detail) and sharing this particular snippet. Do not forget to include the link to the full infographic with the post to direct the traffic.
You have the freedom to post the entire infographic on this platform owing to its preference to vertical layout. To drive more engagement, create boards with relevant and useful infographics. Like Lifehack has done here:
On Instagram, it is best to split your infographic section-wise and post it as a collection of images. Here is how it can be done:
Conclusion
Social media marketing for infographics isn’t just about putting the entire infographic out there.
You can give a teaser through infographic snippets; make your infographic more searchable by using the right keywords and use multiple platforms to reach out to a wider audience.
Using the above tips can help you in promoting your infographics on social media.
Did we miss something? Let us know in the comments.
Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building system over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers.
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