Deciding to go freelance can be incredibly exciting. Yet, when you’re first starting out, you’re oftentimes just grateful to be freelancing. You don’t always think about where you want to take things or what you can do to get yourself to the next level. In most cases, you’re just happy to be at the level you’re at. And this can be great when you’re a newbie. But, at some point, you then need to think about where you’re going to take things, and what you’re doing next. Although it can be intimidating for you to think about growth and expanding as a freelancer, it’s what you’ll need to do when you want to earn more or get better clients – even if you want to work less! So let’s take a look at what you need to do to get more serious with your freelance work.
First of all, you need goals. It’s so important for you to know exactly what you want to achieve, if you’re going to get there. So, ask yourself, what is your freelance aim? Do you want to earn a certain amount? Work less? Create passive income. Setting these goals will help you to take the right steps to meet them.
Create A Professional Brand
Next up, one thing that can help you to really up your game with freelancing, is a professional brand. When you have the right polished look to your website and the work you do, you know that you’ll be taken more seriously. And then, the clients you get as a result are likely to be better (and better paying too). For this, you could come up with your own ideas and use a logo creator and branding templates to help you. Or, you can invest in a branding expert or designer instead.
When you’ve done that, the next stage is for you to think about marketing. Should you be marketing more? The answer is always yes! If you want to drum up more business, you have to think about how you can get your name out there. While every freelancer may advertise in a different way, you need to find out what works for you, and which tools can help you. As long as you’re proactively marketing and reflecting on the results your efforts get, this will work.
Continue In The Right Direction
But then you also have to make sure that you’re continuing to keep up the momentum that you have going on here. If you just put a little bit of effort in at the beginning and then you start to let that fizzle out and get stuck in your old ways, you just won’t grow. Instead, you need to make sure that you’re on track, that you’re continuing to put the work in, and that you’re assessing how things are going along the way. Then, you can make changes to help you stay on track and experience the growth and success you’re looking for.