Your business cannot survive without marketing. Many business owners have a limited marketing budget. That being the case, they need to choose their marketing tools wisely; the best tools bring them significant returns for the cost. Here’s a list of four of the best business marketing tools that are worth a second look. They offer their users an excellent ROI, and in some cases, have even been responsible for making them famous.
Build Up SEO
SEO or search engine optimization may turn into the great equalizer your business has been waiting for. SEO brings your website highly-targeted traffic and potential new customers. The key to capitalizing on the power of SEO is creating content that answers questions, fulfills a need, or helps your potential clients in some way.
Targeted TV Ads
Although many other forms of marketing exist, audience targeted TV advertising still has an enormous amount of power. It still helps marketers to attract new customers, to make sales, and to inform the public. Nowadays, your TV advertising can be seen on YouTube, phone screens, and on your computer. These Wi-Fi connected devices track user data so that ads are shown only to the most relevant audience.
Use Social Media
Although social media is free, it’s power shouldn’t be underestimated. After all, it has created many celebrities and influencers, like travel guru Darley Newman, Shawn Mendez and Justin Bieber have all become famous because of social media. The key to making social media manageable for yourself is to choose one or two social media channels to start with. Choose the social media channel where you are most likely to find your target audience, such as snapchat for younger audiences and Facebook for middle-aged consumers. This gives you the best chance of connecting with the right audience.
Guerrilla marketing helps you to get your clients’ attention without requiring you to spend much money. It also allows you to create marketing campaigns that people will remember, giving your business an advantage over your competitors. A guerrilla campaign can be something as simple as sidewalk chalk drawings about your business. Or they can be a little more elaborate, like the WordPress themes you create for bloggers. The idea of guerrilla marketing is that your audience doesn’t know they’re being marketed to, but are exposed to your brand anyway.
Savvy business owners understand that they must have a comprehensive marketing program if they want to stay afloat. The four marketing tools on this list offer the savvy marketer a powerful ROI, whether they’re used alone or in combination with another marketing tool.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.