When you’re a customer yourself at businesses, you probably know how frustrating a long wait time can get, and you don’t want to pass this frustration on to your own customers. Instead of continuously generating lengthy lines of unhappy people, employ some strategies to reduce wait lines. Reducing wait times should promote better business overall.
Staff the Store Properly
As you’re evaluating your budget, you may want to make some cuts to keep more funds. However, cutting the number of employees who work at any given time might not be the best move to make. Even if you have effective technology in your shop, you likely need actual employees to interact with the customers. Knowing your busiest times of the day is important in making these decisions as well. In other words, you want to ensure that the store has more employees when more customers are in.
Check Price Tags
Think about the issues that keep lines long at the register. When employees constantly have to check on a price, the wait time for everyone is going to increase. You might even have some customers who are in such a rush that they say to forget about the item, thereby decreasing the total sale that you make. Make sure that the items in your inventory have the proper bar codes or price tags on them so that you do not need to deal with this dilemma.
Update and Repair Technology
In the event that the technological tools in your store are broken, you must replace them as these issues are likely affecting efficiency. You may need to replace an outdated system with a cash register with barcode scanner. If the machines are moving slowly or are constantly experiencing minor glitches. If you use a system where customers can automatically dial up an employee for assistance and the system frequently breaks, you may need to choose a new system entirely. If customers keep having delays at your stores they’ll shop online.
Other problems can arise if customers ask questions of employees and the latter cannot provide answers. While you cannot expect all employees to know all answers to all questions, you can better train them to get customers the assistance that they need right away. You should also work to better inform staff members of the answers to common inquiries.
Learning how to have patience is certainly important. However, even the most patient of customers do not want to wait horribly protracted periods of time to finish up their business at the store. Make shortening these wait times a priority.
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.