There are some industries whereby the offering of WiFi is commonplace, such as hospitality. However, retail WiFi is still a relatively new concept. It is not something all stores are providing their customers with. If you capitalize on retail WiFi now you can really have a competitive edge. You will stand out from the competition because you set yourself apart. You will lead the way and consumers will take note because it is not something they will have all heard of before. This allows you to draw in new customers as well. It is important to set yourself apart, especially in the current day and age. Competition in the retail world is fiercer than it has been for a very long time and anything you can do to make yourself stand out in a good way is recommended.
One way you can really unleash your potential through retail WiFi is by using it as a powerful marketing tool. Through the integration of your logo and key business information you have the opportunity to put your company right in front of your customer’s eyes. You can even direct your shoppers straight to your custom website design. This offers a phenomenal way of informing consumers about current promotions and offers in store. This is something they will really appreciate. They may be shopping, pick up their mobile phone and see that you have 20 per cent off on new arrivals. They will thus go and check out the products and you can enhance your conversion rate as a result. You can also provide your consumers with details about events as well. Another way you can unleash your true marketing potential is through the integration of social media. Look for a retail WiFi solution which allows customers to log in via their Facebook or Twitter account. This allows you to combine your social media strategy with your WiFi offering in order to reap maximum gains.
A lot of businesses don’t realise it but by having retail WiFi in place you can actually gain access to crucial information and valuable data. This encompasses key information on your customer’s shopping habits; from demographics to customer behaviour. This data proves to be imperative. After all, the more you know about your consumers the better. You will be able to provide a service that is in line with what they want and thus you have the platform to make your business the best it can possibly be. You will be able to prepare more targeted incentives. If you notice that a certain demographic is more likely to purchase from a particular range then you can target your marketing campaigns to suit this. In turn you will notice that you will generate more sales and thus the information provided from your retail WiFi actually allows you to make money.
Of course one of the key benefits of using retail WiFi is the fact that you will enhance the service provided to your customers. You increase their level of satisfaction. This is massive. At the end of the day, what is a business without its consumers? This will allow you to generate a loyal customer base. It is the little things. For instance, if your store is busy and there is a long waiting line you will be able to make this more enjoyable by the WiFi you have provided. Customers can browse the internet or check their Facebook page whilst they are waiting to be served. By doing this you optimise any dwell time. This actually makes a monumental difference. It is something customers will really appreciate.
