How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on

Essential Advice When Setting Up A Website for First-Timers

Essential Advice When Setting Up A Website for First-Timers

If you’re one of those people who thinks that designing a website from scratch is a difficult thing to do that requires coding and design skills, then think again. Content management systems (CMS) have created user friendly website-building that can be accessible to everyone, even when you don’t have the technical knowledge. There are many tips to make your business more professional and one of these is to have an attractive website to entice new customers or readers about what you have on offer. But, where do you start? Here’s some advice for first-timers thinking of starting a website.

Which CMS and hosting company to use?

Your first decisions are going to concentrate on which CMS and hosting company you should use. There are many to choose from but undoubtedly, the most popular is WordPress. Although all of them offer the possibility of setting up a website with your own domain name for a few dollars, WordPress is one of the easier website-builders to use: templates are fully customized and yet you can adjust them to suit your style and needs accordingly. Once you’ve decided on a template of which many designs are free and varied, and domain name, your next task is to select a WordPress hosting provider to use. Try not to be overwhelmed by the basics of web hosting and choose a faster provider for an enhanced performance.

What are you trying to achieve?

Now that you have a website name, CMS and hosting provider, you next need to plan how you intend to convey your information, images and products, if you have any. By setting out a plan of action, it will be easier to clarify the goals of your website as you delve further into your design. Are you building a website for business? Or a blog site for pleasure? Who do you expect your audience to be? When thinking of the layout of your new website, these are the kinds of questions you should be asking yourself so that you have a clear idea of what message you want to convey to your target audience. Put yourself in the shoes of the individuals who will be likely to click on your website and try and determine the priorities that people want when visiting your site.

How are you going to plan your pages?

This aspect of website building should incorporate a fun element as you create and plan the content of your pages. Think about whether you want to impress your visitors with beautiful images on your homepage, or if you more concerned with providing them with detailed information about what your site is about. Look at other websites who offer a similar service or product and get some inspiration around designing your pages. Remember that once you have uploaded images and information, you can tweak them along with background colors, fonts and sizes until you reach the precise look you are going for.

Creating a website doesn’t have to be a complicated or daunting affair, and once it’s completed your next step is to get it out there for people to see your marvelous creation.

How To Protect Your Site From Hackers In 5 Steps

As an online business owner, you need to make safety one of your top priorities. Hackers are more likely to target small online businesses since these businesses cannot afford extensive cybersecurity solutions.

There are steps you can take to make your website safer, protect your customers’ data, and educate your visitors about online safety. This is especially important for customers who aren’t tech-savvy, such as senior citizens.

Set Up Best Practices And Stick To Them

You need to have a clearly defined safety policy that includes a set of best practices. These are some of the practices you should think about adopting:

  • Determine who needs to access sensitive data and where this data will be stored.
  • Enforce strong password policies for employees and visitors. Make sure passwords are changed regularly.
  • Think about using two-factor authentication.
  • Reset all passwords if you suspect that a security breach occurred.
  • Don’t use form auto-fill if you sell products online.


Updates typically become available when a flaw is found with a platform, a script, or an app. Some updates will be installed automatically, but you should regularly check for updates and install them.

Keep Your Backend Safe

There are a few things you can do to protect your backend from attacks:

  • Hackers often target admin directories. Make these directories hard to find and change the default passwords.
  • You can make your server safer with a Web application firewall.
  • There are other free or affordable security applications that you can install on your server.
  • Add a Content Security Policy to the headers of your pages. This element will tell browsers not to execute scripts from other domain names. Hackers might try to add malicious code to your pages to execute harmful scripts, but a CSP will tell browsers not to execute these scripts.

Use An SSL Certificate

You can easily obtain an SSL certificate and install it on your server. This certificate will encrypt all the data requested by visitors as well as the data shared with your server.

Once your SSL certificate is installed, visitors will see a padlock icon next to your URL. Depending on the certificate you install, there might also be a green section next to your site name.

An SSL certificate is an important feature since it prevents hackers from intercepting sensitive data when visitors fill out forms or make an online purchase. It also protects their privacy.

The padlock icon, HTTPS in the URL and the green section in your URLs are signs that Internet users know they should look for.

Transparency Is Important

Internet users care about security and particularly seniors need reassuring that they’re safe online. In fact, 85 percent of US Internet users said they wouldn’t visit a website if their browser told them it wasn’t secure. Some users will know they should look for a padlock icon, but others such as senior users won’t know what to look for. This is why you need to talk to your customers about the steps you are taking to protect their data.

If a breach occurs, you need to talk about what happened and the measures you took to prevent more incidents.

Security should be a priority if you own an online business. Take security in your own hands and remember that transparency is key to earning the trust of your customers.


Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and aging, but ever eager Labrador, Rover.

How to Choose Your Domain Name for Maximum SEO

Choosing the right domain name is the first and arguably crucial step when launching a website. Your domain name is the flagship of your business, and apart from it serving as a window into your venture, it also needs to be optimized for search engines. Keeping up with the times is important, and those who don’t evolve and adapt to these new trends suffer a huge loss in traffic. So, here are a few guidelines on how to pick the right domain name for your website in order to maximize its SEO.

Keyword Domains

In order to come up with the optimal domain name, you need to take a few things into consideration. First, if you don’t already have a recognizable brand name that can be used as your domain name, you have two options. Either you make a brand name from scratch and then use that as your domain name, or you use some keyword relevant to your business as the domain name. If you opt for the first suggestion, then you need to work on spreading brand awareness over the internet. If you chose the latter, it’s a bit more complex. In the past, keywords were the main thing when it came to domain name SEO, and it’s easy to understand why. Imagine someone looking to buy some healthy food. In the case that you named your domain, when this person types ‘healthy foods’ into their Google search bar, it will probably be the first thing to pop up. Nowadays, things are a bit different. In 2012, Google updated its search algorithm, and as a result, keyword domains were no longer the best option. Namely, Google is now more interested in the quality of the content on your website than the keyword in the domain’s name. You can still go for keyword domains if you feel like you don’t have a specific brand name you can use, just make sure that you utilize tools like Google Keyword Planner if you want to find the optimal keyword for your website.

Branded Domains

Today, these domains are greatly preferred by search engines. Not only that, but they have unique names that are a lot easier to remember than keywords. This is why Amazon uses for its domain name and not The brand is more important than the keyword. Moreover, it is extremely recognizable, which will in turn have much lower bounce rates as people will know exactly what to expect on that website. For example, people searching for Adidas shoes won’t go to, right? Apart from being more memorable, branded domain names have clearer backlinks and longer retention times than keyword domains. The main downside of this method is that it takes a lot of time and effort to create a new brand from scratch. You’ll need to do some aggressive marketing on social media and the like to spread your brand awareness enough, so that people can actually recognize your brand. Just make sure that you buy domain name with your brand’s name in it before starting this marketing campaign, unless you want to risk someone else snatching it right under your nose.

Things to Avoid

Now, bear in mind that there are a few things you should avoid at all costs. Using hyphens, for one, is ill advised, as people often forget about them and then go to the wrong site when they don’t type them out. Another downside of hyphens is that they make your site look spammy, as fake sites are notorious for their use of hyphens. They use hyphens to mimic famous domain names like, for example, to generate more traffic on their website. Obviously, you don’t want to be associated with them. Similarly, don’t use low-quality TLD’s, which are .biz, .info, .ws and .name. Such extensions are generally shunned by the online community as they too are used by scammers most of the time. Likewise, having a local extension, such as .uk, will rank your website highly in the UK, but not the rest of the world, so using .com is better in both cases. Finally, keeping your domain name under fifteen characters will make it easier for people to remember it and thus reduce the likelihood of typos, as well as making it more SEO friendly overall.

To sum up, if you are choosing between a keyword domain name and a branded domain name, the latter is probably the better option. Moreover, make sure to avoid using hyphens and low-quality extensions in your domain name to disassociate your website from scammers, and use a short memorable name instead.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on

Google Says Freshen Up Your Content

While there are – probably – dozens and dozens of ways in which Google likes to rank the content on your website, none of them has become more emphasized than “freshness”. So, in order to get straight into it and not beat around the proverbial bush any longer, here are some of the most important ways in which the god-that-is-Google tends to determine how fresh your content is.

Date Of Inception

Every single web page is going to be valued based on its inception date, something that holds less and less value as time goes on. Just so you know, the inception date is the time when Google first becomes aware of this new content, which tends to happen when the crawlers first detect it on your website or when Google finds a link to this content.

A Matter Of Updating

This is something that has gotten a little bit more attention over recent months. Instead of just rating your content on when it was first uploaded, Google also ranks your content on how regularly it is updated. Content that gets tweaked regularly has more value than content that never changes. Let’s say you go back through your content and change a sentence. Whoop-di-do. However, if you drastically change the main body then you will be having a much bigger impact on this freshness thing.

Frequency Of Changes

Ask those in well-respected SEO services, and they will tell you another huge proponent in the hunt for a better rating is the frequency in which your content gets updates because that is what will keep the Googlebots coming back to crawl your website. Let’s use some examples. Let’s say you have a blog that gets updated once a week as a means to keep your customers in the loop with what you are up to. Okay, that’s once a week something new gets added. Compare that to a major newspaper where their entire body of content gets altered daily and you see which one is more valuable to Google.

New Pages, Please

Another great way to improve the freshness of your website is to create new pages. This is something that a blog manages to do better than anything else because you are not only creating new pages regularly, you are also adding pages that are high in original content. That’s epic. That’s going to get you a freshness score to be super-proud of. You don’t need to go mad on this front, but a new page every so often will have a big impact.

Linking Plays A Lovely Role

Just so you know, the freshness-o-meter is not restricted to your page’s only. It also has a lot to do with the external links that you are using. These tend to wield a lot of power when it comes to measuring freshness. That is why you should always include a cocktail of internal links, outbound links and, if possible, links on external websites that link back to you. Google loves link-building because it makes you look relevant or, to keep with the word we have been using, fresh.

Get More Out of Your Online Business Today

If it feels like your online business is starting to get stuck in a bit of a rut, it’s important to take action to change that. You can’t expect your business to remain on an upward trajectory forever; there are always going to be bumps in the road. It’s how you respond to and handle these bumps that matter. Be proactive and take steps to drive your online business forward and get more out of it today. Here’s how.

Put More In

To get more out of your online business, you first need to put more into it. By putting more into the business, you’ll find that you eventually start to reap the rewards. But more of what? It can be more financial investment, it could be more time or it could be other resources. But don’t let your online business remain static for too long because that never ends well. 

Learn the Value of Analytics

Analytics can’t be ignored any longer. If your online business is not currently making use of analytics tools, that has to change sooner rather than later. There is no getting round the importance of this. So, if you want your company to succeed, start using the right analytics tools. You can approach embedded BI and analytics from many angles. Get informed and work with people who know what they’re doing.


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Consider the Way Your Customers Use Your Site

 Your website should always put the needs and wants of the visitor first. These days, people don’t just sit at their desktop when they want to buy something online or browse your website. Instead, they use smartphone screens and tablets. You need to be aware of these trends and allow potential customers to use and interact with your website in the way they want to.

Improve Scalability

Scalability is one word that you should become more familiar with if you want to push your business in the right kind of direction. This often applies to the logistical side of your business’s operations. You can’t expect your company to keep growing if you don’t know how to scale things up and keep producing strong outcomes. Learn more about this and clean up the logistics that your business relies on each day.


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Cut Out the Middlemen

Middlemen often serve no real purpose. If you have a lot of people acting as intermediaries for your business, you will find that cutting them out and getting to the point saves you a lot of time and energy. There is no need to persist with people that are offering you nothing in the way of value and contributing very little to the success of your online business. Many people feel they’re necessary, but that doesn’t mean they are in practice.

There are so many ways to get more out of your business and help it to grow. These 5 ideas offer you a good starting block. From there, you can develop your own methods to get more out of the online business going forward.

Starting Up A Business? It’s Simple With These Tips

Dealing within your business may come as second nature to you, but for someone starting out, it can all seem too daunting. How can you start a business? Where do you begin to fathom the challenges ahead? There are, however, some basic principals that you can overcome. Getting a grip on the main fundamentals create the perfect grounding to create your business. I thought I would share these simple tips to help you if you find yourself just starting out.

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Business plans are essential

Having a business plan is an essential part of starting up a business. It gives you the focus and clarity to know exactly what steps and actions you need to take. However, many overlook this part of the process and possibly don’t spend as much time on it as they should do. But, not only does a business plan guide you, it can also help if you are looking to gain an investor’s interest further down the line. Or even if you are hoping to raise funds from the start. Which brings me onto my next point.

Consider the financial side of things

The financial side of things is one huge hurdle to overcome at the beginning of starting up a business. You have the initial finance you need to bring a product to market or launch a company or service online. But you may also find that you struggle with cash flow when you begin to start trading. This is when websites like could help you out. You need to be able to keep a business moving forward and the financial aspect can be one of the downfalls of a new start up. So plan ahead.

Social media can be your huge advantage

Social media management and promotion is a buzz with businesses taking different approaches and strategies of how they advertise their business online. And why not? After all, it is so diverse and with a big audience you really can take advantage of social media from an advertising and marketing side of things. A decent understanding of how you can utilise these platforms will be vital to your success, websites like could help you out.

Think of your branding and website

The branding and your website are two key facts for your business and is something that needs you time, your attention and your focus. Everything is digital these days and mostly people will head online to find the right website for their needs. However, if they do happen to stumble across your website but the branding isn’t on point then you could potentially lose that customer or client. A digital marketing agency could help with logos and branding along with web development. Lastly, you will also want to ensure that your website can be seen through the mass of websites offered in search engines. This is when search engine optimisation and the use of keywords could help improve your chances of ranking better. Thankfully, there are plenty of tutorials online to help you make a start on this yourself.