If you’re going to start a business, you need to think more about what will provide real value to others, rather than what will make you the most money or bring you the most success.
This quick guide will help you figure out how to do just that – read on if you want a business that will provide real value:
- Know Exactly Who Your Audience Are
Make sure you know exactly who your audience are, and be as specific as possible. If you’re wishy washy about your audience, then you won’t be able to pinpoint exactly what it is they want from you. You should know the following:
- Their age
- Their family situation
- Their home life
- What they like/don’t like
- Where they live
You should know just about anything that will help you to understand them and their needs on a deeper level. Creating consumer profiles could be a good way to get an idea of who your audience are.
- Understand Your Audience’s Pain Points
Do your best to understand your audience’s pain points. What do they struggle with? What do they have to deal with that they would rather not deal with? Put yourself in their shoes. You can even ask them! Understanding their pain points will allow you to come up with ways you can better help them within your business.
- Think Of The Struggles You Face
By thinking of the struggles you face, you could think of ways to create an even more valuable business. Write down things you struggle with regularly, and consider whether your target audience may also struggle with these things. If you don’t have a solid business idea yet, coming up with a list of the struggles you face can be a great way to brainstorm ideas.
- Work To Understand Your Audience
Make sure you aim to understand your audience better every opportunity you get. You can provide them with surveys that could help you to get a better idea of what’s going on. If you already have a business and you’re attempting to change things up, surveys for your staff can also be helpful. Things like physician surveys in the healthcare sector can help you to figure out how to improve the experience for your employees and ensure that your audience are benefiting from that.
- Become An Authority In Your Industry
Becoming an authority in your industry may mean creating content that is designed to inform and entertain your audience. You can do this on YouTube, using a blog, or even on Instagram. Consistent posting is key to success here.
- Listen To Feedback
Listening to feedback is a must. You may not have asked for it, but keeping an ear out to get a feel for how people are responding to your current service is essential. You should ask for feedback where possible, though – both positive and negative feedback can help you to provide more value.
How will you ensure your business provides value to your audience?