Social media has pretty much revolutionized the entirety of the internet by uniting people from all over the world on various platforms like Twitter and YouTube. However, can to be used for more than just simply connecting with people. With almost limitless ways to use social media, you’ll want to garner as much attention as possible. Continue reading to learn how to draw more attention to your business’s social media accounts.
Take Advantage of User Generated Content
User generated content is sharing content that your audience created. This can range from a picture they took, a painting they created or a song that they shared. Not only is it a great way to have authenticity on your social media account, it’s also a great way to show that you care about those who follow you. And if there is one thing that everyone loves, it’s having their favorite account engage with them.
Don’t Rely on Stock Images
Many social media accounts often use stock images as a way to enhance their post. Although stock images are a great way to push out blog posts, they can not only fail to capture the attention of an audience, it can also have a negative impact on your social media marketing strategy. Custom photos show that you’re not just another social media account trying to get followers. You can even take a stock photo and edit it by adding your own twists.
Post in Real-Time
When someone new to social media hears the phrase “post in real-time”, they might be confused. Posting in real-time simply means posting something that’s relevant to a current trend. For example, let’s say that there is a music festival coming up and you post something about it like how one of your favorite songs will be played or a picture of you at the event. That’s what it means to post in real-time.
Advertise Your Account by Using Other Forms of Social Media
If you’re someone with multiple social media accounts, it’s only natural you want a strong following on each one. However, this is often easier said than done, especially for newcomers. But if you have one account that has a strong following, you can use that account to advertise your other social media accounts. This is a tactic that many social media marketers use to raise awareness for their company and brand.
Regardless of what you use your social media accounts for, one thing is for certain; you want to grow your audience organically. Stay consistent and soon enough, you’ll see growth.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing.