It’s 2020, and Instagram is not just a social media platform anymore, but also an economic engine for every brand.
Instagram is one of the most popular social media marketing platforms. This popular application is like the sweetheart of this social world. It’s a unique and fast-growing platform, with millions of users across the world
Do you know, more than 500 million people use Instagram daily!
Thus, it’s a great platform for businesses to get engaged with their target audience. This hottest social media platform generates far more engagements than other social media handles including Facebook, Pinterest, and Twitter.
Instagram helps businesses in selling their products, even without a website. Several direct-selling businesses that initiated their journey on Instagram, have become known brands today. Even non-entities have developed a strong personal image on Instagram. However, many businesses may still be wondering about how to boost their visibility on Instagram.
Creating an Instagram business account is easy, but taking your account to the level of success may quite be difficult. However, with the right approach, you can create a strong presence on Instagram.
Let’s dive in a few fascinating tips that may help you in boosting your visibility on Instagram in 2020:
1. Try IGTV
This is a great feature that allows Instagrammers to post videos, even up to an hour. However, for new and unverified accounts, it may vary. IGTV is a standalone application, available both for IOS and Android. To set up your IGTV channel, all you need to do is download the IGTC application and then connect it to your Instagram account. However, users can watch videos on IGTV within the Instagram app. It’s a great way to upgrade your Instagram marketing strategy.
2. Dive into Instagram Stories
You may be aware of ephemeral content! It’s the rich media content that stays available only for 24 hours like Instagram stories. This content takes advantage of FOMO – Fear of Missing Out, and is therefore achieves higher number of views.
If you haven’t created a story yet? It’s high time, do that! And, if you’re already into creating stories, then try story ‘Highlights,’ which are a great way to pin your stories to your Instagram account forever, until you remove them.
To create a Highlight, you need to create a story first and then just tap on the “New” plus sign. Creating Highlights allows you to spot products, drive web traffic and increase engagement with your followers.
3. Optimize your caption and hashtags
Instagram is indeed an image platform, but texts describing the image along with appropriate hashtags can still have powerful effects. Thus, it is imperative to write appropriate captions and hashtags. A caption should have a personal effect. Write them short but relatable!
Hashtags are the most powerful tools on Instagram. The engagement of every post relies upon hashtags. Instagram allows you to add up to 30 hashtags per post. However, it’s better to add 10-12 impactful hashtags. Thus, find out trending hashtags that match your post and use them.
Instagram is a lot more than just videos and pretty pictures. Millions of brands are now using Instagram marketing to increase their online visibility and sales. Thus, to stay ahead in this competitive world, you need to upgrade your strategies timely.
Remember, to follow one major mantra in social media marketing: No delay, just make it happen!
Riya Roy is a technical content writer at Agdova Technologies. She carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar. You can connect with her on LinkedIn.