Our day to day life has been changed in the past few weeks as COVID 19 pandemic has caused an unprecedented human and health crises around the globe. During these tough situations, companies of all shapes and sizes are struggling to keep them afloat. Both the small scale and the large scale industries are scrambling to take the edge of the impact of this pandemic crisis.
There is one key benefit that we have during this modern era –the Internet, which is making our lives much easier and has enabled many businesses to continue its operation even without opening their physical stores. From the retail stores to food and technology, every small and big industry is now moving to the online platforms.
Digital marketing is helping the way out to deal with the crises being caused due to this pandemic. However, we highlight that companies need to engage in activities which are not only responsible to promote their business but also contributes to the society.
Here are 7 Digital Marketing Effects and Trends developed by Enterprise Web Cloud that can help every business sustain during the COVID-19.
- Ensure to have an Online Presence
As we all are following the guidelines of the social distancing by staying at our homes, people are using more internet than the usual. People are glued to their computer or mobile screens for updates also looking for entertainment. This means that people will order things online, consume most of their time surfing the net. Thus, it provides your company a benefit if you have an Online Presence. Search traffics have also increased during this pandemic situation. This will result in more consumption than before which is present online right now. You must ensure that you are using Search Engine Optimization (SEO) strategies to climb up the search traffics so that your business can grow easily.
- Stay in touch with your customers through Social media
We all are dealing with a difficult situation in which we have to just stay at our homes and take precautions that are necessary. We are not able to visit the physical stores in order to shop or visit our friends and relatives. Therefore, it is the best time to show empathy to your customers that you are present to help them on social media. People use more of the social media while they are at home so, this gives your brand a chance to just stay connected with your customers. There is no need to publish promotional content; just leaving reminders to stay safe can also do wonders for your brand.
- Enhance Digital Marketing efforts
So now, when you are having so much of time in your hand, as you are not commuting to your office for hours or taking long meetings then; why not make a use of this time? Digital Marketing experts and the business owners can always redesign their website design. Many businesses rely for Website Design Toronto who can fully overhaul your marketing websites.
- Pay per click is a smart move at this time
While most of the people are sitting at their homes and are stick to their screens of computers and mobile phones, it is a best time to increase the Pay-Per Click advertising as there is higher probability for ads to be visited by the users which further results in higher probability of customers viewing your advertisements on the devices they are using.
- Keep an eye on your competitors
We all know the saying, “Keep your friends close and your enemies closer” – the same must be applied during this time also. You must constantly follow the social media handles of your competitors to know what new and different they are bringing to cope with the pandemic crises for their firm. You need to undergo strong SEO strategies, so that whenever customer search for specific keywords, you brand is at the top list of the Google’s Search Engines Results Pages (SERPs).
- Provide special offers
During this uncertain time, where customers are bored at home, what else could be better than keeping the customers interested and revenue flowing by offering advertising special offers? Offering special discounts and offers on the products which people usually don’t buy will benefit your product a lot. Your business has the opportunity to use the sensitivity during the current crises.
- Focus on local SEO
During this time, we are rarely going far places in search of products and services that we want. Instead, we are looking for nearby destinations for services and supplies of the products. This is the good time that you make useful of your business by using local SEO strategies to optimize your website for ‘near me’ searches.
Businesses of all size and shapes must remain at the top of their game and always find effective and new ways to serve their customers during this economic downturn. Even if you are stuck at you home; it doesn’t mean that you can’t reach your customers. You can always adapt the digital marketing strategies to cope up with the COVID-19 situation. Yes, this is a challenging time, but still you can flourish your business with the correct approach.
Author Bio: -Russell Wiltenburg is a content manager at Enterprise Web Cloud, leading digital marketing & web designing in Mississauga. He loves writing informative and technical blogs acknowledged by many entrepreneurs around the world. You Can Follow Us on Facebook, Twitter or Instagram.