Are you the owner of a coffee business that is suffering during the quarantine? You can take heart in the fact that you surely are not alone. Business owners in all parts of the world are feeling the crunch. But there are certain steps you can take that will help you keep your small business alive during quarantine.
Offer Plenty of Enticing Online Order Specials
Since your coffee shop is probably closed by law to the public, you aren’t getting your usual volume of walk-in traffic. However, there is a way to circumvent this issue to the best of your ability. Many restaurants and coffee shops are getting through these hard times by offering a series of takeout specials.
Be sure to offer plenty of takeout specials. If you have a food kitchen cooking up snacks such as cinnamon rolls, Danishes, ham sandwiches, and the like, keep it at full force. Offer a well-planned series of combined coffee and snack specials. This will keep a flow of customers in your drive-thru during the crucial primetime hours.
Make Sure to Keep Up Your Presence on the Web
The primary place for reaching existing customers and creating new ones has, for the past two decades, been the world wide web. However, in the time of Corona lockdown, this is proving to be more true than ever. The web will be your primary window on the world. It will also be your venue of choice for showing the world you still exist.
Advertising your coffee shop on the web during the lockdown is extremely important for the health of your profits. You can respond to questions, comments, and concerns posted by your followers. You can also take the initiative to post news and events related to your coffee shop, such as the specials you are offering to your public.
By doing so, you will serve notice that you are still in business. You can also be a voice for the promotion of health, both physical and mental, in your local community. Take the time to post up health tips that have been verified to be accurate. And if you have any helpful suggestions as to how to pass the time, post them to be read.
Offer Promotional Services Such as Gift Cards
One way to keep your business going during the lockdown is to offer additional services such as gift cards and online promo codes. These can be downloaded from the internet or picked up from your drive-thru window. You can foster even more attention by giving them out as the result of a special promo contest or general giveaway.
Everyone could use a cup of coffee to keep up their spirits during these extremely difficult times. Handing out these special promo codes and gift cards will be a great way to keep up the promotion of your business. They are also an effective method by which to keep your customers guessing what you may do next to reward them.
Don’t Be Afraid to Seek Help from an Expert
It’s also very important not to be reluctant to seek help from an expert. No one knows all of the answers. No one knows how precisely each business may be affected during the lockdown. But there are certain general insights that you can gain from speaking to an expert in the coffee shop business.
Many of these helpful hints and tips can be found on the world wide web. For example, if you are a coffee business it may be a good idea to look up what other coffee businesses are doing to stay afloat or search for online coffee business courses that can help you manage your business during this time. Or if you are a dental practice it would be smart to see what other businesses are doing in your area. This is valuable info that you can quite literally take to the bank during this extremely difficult time. The sooner you gather up this valuable info, the better it will be for your business.
Always Keep in Mind That Better Times are Coming
Perhaps the most crucial thing to keep in mind during the Big C Lockdown is that better times are sure to be coming. Following these handy tips will keep your business alive. These are steps you can take so that you will be able to take full advantage of the reopening that is sure to come when a cure is finally found.
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.
