Video marketing can be a very successful part of your marketing strategy. Video content makes you stand out and is a great way to talk to your customers, showcase your skills, and help your small business to grow. Ideas for video content can be hard to come up with though, so here’s a few to get you started.
- Announce something big. Launching a new product, or have some other big news about your business? Don’t share your news in a Facebook post. Make it part of your video strategy. Create a short video making the announcement and share it on social media. By using video, you can build excitement through genuine personality and on-screen animations.
- Parody something popular. Is there something clever or funny you could so with a famous moment from a movie, a music video, or a popular internet meme? A creative twist on something relevant and fresh is always popular online. If you’re going to do this, act fast, so the thing you’re referencing is still relevant and popular. If you’re too slow off the mark, you’ll like you’re behind on the trends.
- Film testimonials. A lot of businesses don’t think about the power of video testimonials. Short written testimonials on your website are beneficial to you, but you should also interview your most loyal customers and create video testimonials. Video testimonials can seem more trustworthy than one you have written down. Seeing someone speak also makes it easier for potential customers to connect with what your loyal customer is saying.
- Give a demonstration. Instead of just showing your customer how your product can be used, show them. Film a walkthrough of your service or product. Get hands-on and show off the unique selling points.
- Host a Q&A session. Your audience is likely to have some questions about your service or product. If you notice you’re getting the same questions in comments or via email, then you can host a Q&A session. Note down these common questions, and start a live stream to give the answers to these and any other questions your viewers may have. You can engage with interested visitors, seem approachable, and possibly turn leads into customers.
- Go behind the scenes. Everyone likes to see behind the scenes and feel like they’re going behind the curtain. It makes people feel as though they’re getting an exclusive or being told a secret. Seeing how things are run can also help people to feel included in your brand and help to build a connection, and increase interest in what you’re doing. This can be especially effective if you have something new to share.
- Showcase the creation process. Are you creating a new product? Show off the work that goes into creating it by showing the steps you take from concept to finished product. You can do this for services too, by showing how you get from point A to point Z. This can help to generate interest in your new product or service and show how hard you work.