White Label Services is fastening the future of IT services. It would not be unwise to say that it is empowering small-scale agencies and enhancing their businesses. By definition, White label Services are where a business/agency owner hires teams (for web development, marketing, SEO services, designers and so on) from another agency – the service provider (White Label Agency) due to lack of time, expertise or resources.
This team would work as an extension of your in-house team so that you can focus on your core business. It would mean you are selling those services under your brand-name. Also, you would be relieved from all the tiresome tasks of hiring new teams, training those resources, micro-managing them, and end up hearing stories of why their dog is not eating well – these days!
The benefits that come along are many but surprisingly there are so many myths and misconceptions hiring agencies hold while they are presented with the White Label Servicing option. Some encounters are genuine while some are funny, but each one of them is significant. So, let us not waste any more time and dig into these 5 misconceptions about White label Services.
- White Label Services Costs You Unicorns
Nope, that’s not the truth! Surprisingly, it saves you both cost and time. It does not take you to be Einstein to figure that out. Say, you have a client’s web app development project to be built from scratch, the one which would require human as well as financial resources. As per the usual drill you have to invest your time recruiting the desired resources, train them, manage them and also bust your money.
I do not know about White Label Services costing you Unicorns, but this definitely would! Leaving these factors aside, even if you manage to create the product, and your client asks for more – say Digital Marketing Services for the same product. What would you do? You’d have to follow the same tiring process and might end up losing focus on your core business, clients and ultimately profits.
- White Label And Freelancing Are Almost The Same
NO – Not at all! Yes, you might have observed me using ‘NO’ in Caps – because that is how important it was. When you choose a White Label Service provider, you hire an agency which takes the ownership of your work, remains compliant to the NDAs and understands the process of building a digital product. Whereas a freelancer does not necessarily follow this discipline.
He might be someone who is a night-owl or a guy who does not believe in acknowledging your follow-ups or the freelancer forgot about the deadlines and went on a vacation. These scenarios are as real as it can get. So, where does it leave you? Well, technically it might leave you in stress, anxiety or even give you migraine attacks.
Instead, be that smart person in the room, choose White Label Services for your agency – who knows you end up in a long-term and trustworthy partner?
- You Lose Focus From Your Business
Many times, agencies/clients looking for white label services are in this dilemma that hiring a White Label Service provider would mean drawing all the attention towards the hired teams. Truth to be told, it is either way around. White Label Agencies have teams that are process-oriented, expert and self-disciplined – which means you can rely on them solely.
On the first place, the reason you are hiring White Label Resellers is that you can focus on your core business functions. Because it would be ill-considered to invest your time and money into something that does not fall under your competencies. When in business, the moment you decide to expand your business, it would need your attention. You have to be both time-compliant and speedy hence capitalizing on the existing solutions would prove more fruitful.
- You Might Lose On Clients
First things first, a White Label Service provider would be more cautious and scared of losing your client than you. It might sound a bit surprising to you, like Duh – how’s that even possible! The reason is that such agencies usually end up having long-term contracts with your company i.e. they see you as their potential and retaining customer. Why would they take such a chance?
Truth to be told, chances of you losing your clients increases when you consume more time and patience building their product. It might lead them to seek solutions from somewhere else. Choosing a White Label Service provider would mean you running a back office to manage your client’s projects while sipping mugs of coffee and planning your next move.
- Credibility Is In Question
To put it straight, the huge advantage of White Label Services is that you can enhance your brand value and earn credibility like never before. The solutions offered by such agencies are end-to-end and fully integrated giving you the privileges to brand them easily.
Reason being – you’ll have sufficient time to know your product and come up with the best, quirky and meant-for-you kinda branding ad copies. It will give you ample time to do all the ground-work comprising competitor analysis, keyword research, creating buyer personas and choosing the right social media channel for them. This way, you’ll be able to do both – help your clients create a great product and gain more recognition for your commitments.
White Label Services is not a new concept – many agencies worldwide are highly dependent on it as it surely keeps their business up and running. A concept that dates back to the 1970s has gained momentum in the IT industry in recent years. Because if you are planning to build your team of experts, you might end up busting your time and money after hiring, training, enrolling them in your payroll system and every other expense that comes along the way.
Time is something which usually is in question because the need for White Label Agencies comes into picture when you have clients asking for services you fall short of due to lack of one or even multiple factors.
So, if you are someone looking out for solutions that save your day, White Label Services can prove to be productive and a better choice too.
Author Bio: Sheryl Jones is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.