There are many businesses looking to get attention and drive sales, especially during the pandemic. However, most businesses continue to do the same thing as everyone else and wonder why they are not getting noticed. Businesses that want to attract attention need to think outside the box and try unique tactics. Here are seven proven creative executions that you can apply to your business to get attention and drive sales.
1). Offer a Product or Service No One Else Has
In business, you want to make sure that you have some sort of unique selling proposition. If you sell a product or a service that is similar to everyone else, then you should offer a customized version of the product that no one else offers. For instance, if you have a restaurant, you can offer a specific type of food or amount of food. You will be the only one in town who will offer this which can attract new customers. While many people may not actually order that specific food, the publicity around that food item can attract interest to your restaurant.
2). Raise Money For a Charity
By raising money for a local charity, you can not only call attention to your business, you can also help out a cause that is important to you. For instance, you can sponsor a barbecue where people pay for their meals. The proceeds from the cookout can go to a local charity to feed those in need. There are many creative ways to raise money for various charities. The more creative the fundraising event, the more likely that your business will get noticed.
3). Sponsor a Local Event
By sponsoring your local little league or school athletic team, you can get some advertising for your business and you can establish yourself as a supporter of local community sports. It usually does not cost much to sponsor a local school team. However, the dividends can pay better than expected down the road.
4). Create a Challenge or a Contest
There are many businesses that are able to get attention by creating some sort of challenge or competition. For instance, there are a number of restaurants that create eating challenges such as completing a 60-ounce steak in 30 minutes. Challenges can be effective for other types of businesses as well. If you run a gym, you can have a competition to see who can complete the most pull-ups in 60 seconds. You and your team should brainstorm a bunch of ideas for challenges and contests to see what would work best for your business.
5). Add Unique Displays
Whether your business operates out of a store, an office or a warehouse, outdoor displays can go a long way to help you get noticed. Some effective types of displays include banners, flags and posters. In fact, you can find many custom flags for sale online or in your area. These flags can be displayed outside of the business as well as inside of a store. Some effective use of custom flags could be used to promote a new product or service, a limited time special or unique products.
6). Have Active Social Media Accounts
While every business has a social media presence these days. You can get some real attention by being more active on all of your social media accounts. A key way to get noticed on social media is to do something completely unique. For instance, if you operate an arts & crafts store, you can create instructional videos on how to create certain crafts. One key here is to see what the competition is doing and simply go a few steps further in order to get noticed.
7). Become an Authority
One effective way to get your business noticed is to establish your business as an authority in your industry. For instance, you can create social media posts that offer tips and advice. You can hold weekly classes in your office or business establishment that teaches people about your industry. You can also start a podcast offering insights and advice in your area of expertise. Becoming an authority in your area can open your business up to new opportunities.
Getting Your Business To Stand Out From the Rest
There are many different ways to attract attention to your business. You should try to attempt at least a couple of the tactics stated above. Soon, you will find the right strategy that will make your business stand out from the rest.