Marketing blunders happen more often than you’d think. Situations don’t always have to conform to the idea of a national scandal or a hazing on Twitter to be defined as a ‘blunder’, and it’s important we understand that. Marketing blunders could simply mean having zero engagement despite the intense investment in this campaign. It could mean realizing that our marketing strategy is completely geared to the wrong audience.
It could simply mean failing to measure your performance and understand what went both right and wrong.
Of course, most business owners would prefer to focus on preventing problems rather than having to cure them, and so applying the best advice can usually help them out of that difficult approach. In this post, we hope to consider the best three ways to avoid marketing blunders in 2020, and moreover, we hope to ensure that this information can help you understand not only have to avoid a bad marketing campaign, but how to curate an excellent one.
Without further ado, let us consider the following:
Reading The Room
Reading the room is an important means in which to avoid marketing blunders. Many firms believe it’s fun or cute to address current societal issues, or perhaps to even weigh in on them at all. Of course, we’re not here to tell you how your company must view certain events or how to respond to them – just be sure that your intent and messaging are pure, and that they cannot be considered exploitative, ill-placed, or anything other than what they are. Reading the room and re-confirming your approach can work wonders here.
Understanding how to use SEO to your advantage can help you avoid online marketing that fails to gain traction. Not investing in the best SEO services# is our second blunder on this list, because the means by which they can optimize your placement in search rankings is not only effective – it should be considered essential. Understanding SEO means understand the practices and habits that help your content shine, and that are favorably responded to through Google’s algorithm. If you can regularly ensure your content posts, or your subtle marketing efforts go through this angle, you can be quite sure to attain the best, most responsive results going forward. That can be powerful for any brand.
Tailoring For Your Audience
It’s also important to tailor your message for your particular audience. It can be easy to miss the mark here, particularly if you decide to chase new demographics at the expense of the old, or worse, if you’re simply not sure who is buying your products in the first place. Time spent thoroughly analyzing market research and knowing where you will fit in time always well spent. This can also help you understand the specific trends that change over time, and how you can leverage this to better your position. Failing to do this will certainly serve as another marketing blunder.
With this advice, we hope you can easily avoid marketing blunders in 2020.