Marketers who have a difficult time finding customers should reflect on techniques that were done in the past. Most marketing methods that were accomplished before the inventions of computers and electronics are still highly effective today. Here are 3 marketing methods that are proven to work for your business campaigns.
Search Engine Optimization
Search engine optimization (SEO) consists of Web-based techniques that drive more traffic to a website and increase ranking in the search engine results pages. The purpose of SEO is to make your online business as relevant and popular as possible when it’s searched online.
A common SEO technique is the inclusion of backlinks that direct readers to your website. People from other sites click on these links and get sent straight to your site for additional information. Content marketing is another SEO technique that involves generating high-quality content, including keywords and images, that attracts more attention to your site.
Since the invention of YouTube, video marketing has exploded in popularity and brought results to millions of individuals and businesses. Since the beginning of TV, video marketing has been catered to visually impaired individuals. Nowadays, everyone benefits from watching videos about any topic from sports to entertainment and the latest news.
Traditional video marketing includes the use of commercials. Modern television has transformed to suit all types of viewers. Linear TV marketing, such as from NYI – New York Interconnect, is the most traditional form of television that involves watching a TV program at its regularly scheduled time. Non-linear TV is the newest trend that involves recording TV programs and deciding when to watch it at your own convenience.
Referral or word-of-mouth marketing is still as effective as it was hundreds of years ago. Online social networking has broadened the market, making it easier to contact thousands of people at the same time. Modern businesses are making millions of dollars through referral campaigns alone. All that’s required is reaching out to people on social media and actively interacting with regular people. A few hundred customers can spread the word about your company’s products and services to tens of thousands of other people.
Both old and new companies need tried and true methods of marketing that have worked for many years. Try three or more methods that have worked for thousands of companies like your own. No matter how many new techniques are created over the years, it’s always important that you rely on the proven ones to maintain good results.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.