Small businesses face various challenges as they try to grow and become stable. As an entrepreneur, you may fail to know the right steps to success. But technology is now making that easier as there are different tools you can use to grow your business. Some tools also allow for a free trial on online products to help you market and manage the business. Read on and learn about tools that can help your business grow.
You can use different marketing tools to create awareness about your business, especially on social media. This is because most people stay active for more hours on various platforms.
Using Hootsuite is easy as it allows you to create and curate engaging content for your site. It also gives you a chance to schedule and monitor your posts and perform on various platforms.
If you don’t want to spend money marketing your content online, use wordpress.org. All you should do is sign up using a web hosting service, then create and run a lovely blog for your business. Having a blog account with wordpress.org will also give you a chance to use third-party add-ons, making it easier to manage your site.
Designing Your Website
You should also know how to design your site to make it professional and visually attractive. But ensure the equipment you’re using is in good shape and can accommodate high-quality content. You may also want to work with a Managed IT Reseller to upgrade your system and operate with ease. With a website, you’ll be able to grow your presence online and interact with more people. Good tools for website design and content are:
If you want your site to have a professional design with unique graphics at no cost, use Canva. You can use the pre-formatted templates to make social media banners, flyers, and blog graphics. Canva will help your website standout at no cost.
You’ve probably seen the amazing infographics on various social media feeds and thought it’s a design from a professional. Imagine you can create a similar infographic design for your business at no cost. The templates in Piktochart are incredible and easy to use, that you don’t need in-depth knowledge to design yours.
Tools for Emailing
Most businesses use email to communicate a lot. If you want to pass information to your staff or market various products to various customers, email comes in handy. But you can use these free tools to manage your email life.
Gmail is one of the best and popular email commutations. There’s a free standard Gmail account you can use. Or connect Gmail to your business email to make work easier. Using this tool will help you manage your inbox and archives ensuring there’s no one unattended to.
This is also a good tool to use, especially for reminders and scheduled sending, which can help you stay on track. Boomerang allows you to draft a message and send it later at your preferred time. It enables you to send ten scheduled mails for free in a month. But you can subscribe for unlimited messages and other features.
Tools to Advertise Your Business
For your small business to grow, you have to advertise it all over to get more clients. However, it would help if you didn’t spend much doing so as you’re still growing. Here are the tools to advertise for free;
Google my Business
Google is a popular search engine globally. It gives any business chance to create a free profile that can help them connect with various clients. Make good use of it and share your location, products, and their prices plus the hours you operate. Having this information on your profile will make it easy for clients to get you on their Google results. With a complete google, my business, your website’s SEO ranking can increase.
You can also create your yelp business profile and post important information about your business and products. It enables you to see customers’ reviews on your business and a chance to respond. But remember to be polite to negative comments to earn an online reputation.
It would help if you don’t stress over how to grow your business since several tools can help. Pick on the right tool and see your business grow and increase your returns. The tools can also help you be more productive and time conscious.