94% of visitors’ impressions of your website are affected by its design. In fact, website design is crucially important to maximize your digital marketing efforts for your business.
While using creativity to design your website will benefit your business, there are some design elements you need to keep in mind for a successful web design. These will change based on your industry, audience, and type of content you share, so it’s important you look at some of the best designed websites in each industry.
Having said that, let’s look at some of the top tips and trends for designing a website in 2021:
- Keep your website clean
The first thing you should keep in mind when it comes to designing a website is to make it as simple as possible. Use a simple navigation structure that will make it easy for users to browse your site. In addition to that, use a simple font that is easy to read, and consider using minimalistic design elements.
- Make your website responsive
When it comes to technical design elements, your website should be responsive. What that means is that the design will adapt to the device of the user.
- Use the right colors
The colors you use on your website should be, first of all, aligned to your brand. One one of the top trends for 2021 is to stay away from solid black or white design and incorporate as many “comfortable” colors as possible. That will create a more calm and appealing experience for your visitors.
- Use high-quality visual assets
Visual assets are an important part of your website design. Make sure you include high-quality images and videos. That will make a huge difference in how visitors will perceive your site.
- Make your website engaging
It’s becoming increasingly difficult to stand out on the internet. To maximize your efforts to capture the users’ attention, try adding elements that will engage them. Examples of this include infinite scroll navigation, interactive 260-degree videos, and fun surveys.
