Successful companies will not just advertise their products but also their brands. The way they do this is by using a series of distinctive colours in their logo that then become familiar to their customers.
So, let us consider printing service London and other ways you can spread the word and image of your company.
Whatever image we are promoting on the internet for our company’s brand, we can also use it in the printed matter that we distribute to advertise our company. There is then that continuity of familiarity with our customers who know us as the same company online as in the high street.
The different items we can have printed will include flyers for events such as a grand sale that might be taking place at our store in the high street or online. Also, business cards can be printed to give to our wholesale suppliers to help them keep in touch.
Bespoke colour branding will be taken care of by our printers so that the shade is always the same. It is as much about the colours as the text and shapes within our logo that will make our branding stand out.
Printed material is particularly useful for local brand advertising where customers can pick up a leaflet and keep it as a reminder of our company’s existence. It is an opportunity to really show off your branding and then have it remembered. Another advantage of physical leaflets is that it is an opportunity to incorporate order forms on the leaflets to be filled in and sent off.
The quality of printing these days will create colourful and glossy finishes that add variety and quality to an image. They will stand out and therefore promote a business well. Actual photographs will look as good as other images. As an extension to printed material, other corporate gifts can be included in what printing service providers offer.
The way to get your same brand noticed online will be to engage as much as possible with social media groups and platforms. Every time your brand is mentioned online, it will spread to potentially thousands of users as posts are shared.
Combined with the distribution of printed material in your local area, you can also seek to find local pages online where your products or services can be promoted or advertised.
SEO and PPC
SEO (Search Engine Optimization) and PPC (Pay Per Click) are two digital marketing techniques used to increase the visibility of a website. They will mean that a brand and its products or services can be advertised more widely.
SEO will assist a website or piece of content to be ranked higher on Google. This means that websites will appear among the top results on search lists, meaning that customers will easily find them as the ones to choose when considering who to buy from or whose services to use. It is a way of staying ahead of the competition. SEO will use an organic approach to achieve this and can be used to target local traffic as well as global customers.
PPC differs from SEO in that a company will pay per advert clicked on. Generally, PPC is a faster approach as opposed to SEO which is a longer-term one. PPC also has the advantage of placing websites slightly higher than SEO. However, both approaches will make a significant difference to promoting brands and websites being found and are well worth considering to promote your business further.
To conclude, we can promote our brand using conventional printing services and through targeted and well thought out social media posting. We can use both approaches rather than only think about online advertising because the technology is there. Then, digital marketing can further our campaign and have our branding noticed more online.