No matter what type of company you own, chances are you have an online presence in the form of a website. Your business’s website is a valuable tool that lets potential customers know who you are and what you have to offer, a quality site can indeed play a pivotal role in helping to decide your company’s direction. Unfortunately, many companies fail to realize this, and thus don’t make web design a top priority. If you wonder why web design is so important in the modern business world, here are some of the top reasons.
Makes an Impression
First and foremost, a website gives customers their first impression of a company. If you have a website that is outdated, slow, or hard for users to navigate, visitors will quickly move on to the next website. Even if you have fantastic products or services, this negative first impression will keep your company from realizing its full potential.
Influences Search Engine Optimization
One major benefit to consider when having your website designed is that a good website greatly influences your company’s search engine optimization. When web design is used correctly, it will result in search engines indexing your company’s website more efficiently, meaning you will rank higher on a typical Google search. As you know, most people will always click on the first one or two options on a search page. After that, chances are people will move on. Pages that are not listed near the top can be difficult for users to find if they are in a hurry.
Offers Insight Into Your Customer Service
When potential customers view your website and notice that you did not put much effort into its creation or ease of use, this automatically sends the signal that you will not value your customers. In essence, web design can help create a website that showcases your customer service skills. By having a website that is visually appealing, easy to use, and informative, users assume you will also provide them with excellent customer service. Frustration and confusion should be minimized when navigating your webpage.
Keeps You Ahead of Competitors
Finally, placing a priority on web design will help your company stay ahead of the competition. As the business world of today becomes fiercer each year, companies are pulling out all the stops to get new customers while also retaining current ones. If you don’t make web design a priority, your competitor’s websites will eventually outrank you on Google searches. Frequent updates to your site will encourage customers to come back in the future.
Now that you understand the importance of excellent web design for your company, take the steps needed to make your website one that is appealing, gives a favorable impression of your brand, and is always informative and easy to use.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan