Do you feel as though your site is not getting as many sales as it should be? Maybe you just feel as though you are lagging behind your competition, and you want to do something about it. Either way, there are a few things that you can do to try and turn things around if you are able to pinpoint the source of the problem first.
Your Site Sucks
If you are not investing in your site, then there’s a high chance that it sucks. If you let your site sit there and only update it from time to time, then this will work against you. You probably won’t be providing value to your customers, and they may be going elsewhere to find what they need. Ideally, your site should be the hardest-working and most powerful tool that you have. It should also be working constantly to address the needs of your customers. If you have designed your site yourself, then this is another reason why you could be falling behind. A lot of people who design their site themselves often have no knowledge of site design at all. If this has been the case with your own site, then it could be worth trying to find a professional to take care of it for you. You can visit https://tessa.tech/northern-virginia-web-design/ if you want to find out more.
You Don’t Know who is Visiting your Site
Your website should be based on the needs of your prospective customers. If you don’t know who your prospective customers are and what they want from you, then you need to try and change this. You have to make sure that you outline your buyer personas, and you also need to have a basis for the content that you have on your site. When you have a buyer persona to guide you, you can then visit your Google Analytics page so that you can view the Audience section. From there, you can find out which demographic is visiting your site and where they are coming from. You can also see who is coming from a desktop and a mobile. If you do not take advantage of this then your business will be losing out. After all, it’s free.
If you have HubSpot then this is even better. If you use HubSpot analytics, then they go way deeper and they can give you a rich view of who is filling out your forms and who is viewing your site. Be sure to pay attention to the qualified leads you are getting and your sales-qualified leads too. They are the type of visitors who you want on your site. Ignore the traffic numbers you are getting as this is really just a vanity metric. What is truly important is the leads you are getting from the visits you have. If your site is getting 20,000 views every month and you see that none of them are giving you any sales or leads, then this will stop your site from achieving your full potential.
You Don’t Have Useful Content
Now you have your target persona truly locked down, you can then begin to write long-form content that helps to pique the interest at every point of the buyer journey. Try and put in the work to create content that ultimately addresses the questions that buyers have during their journey, and then take the time to answer them. If you provide content that truly aligns with these needs, then Google will realize that you have what people are looking for and you’ll rank higher in the search engine rankings. Another great tactic that you can use is to try and author on a lot of guest blogs that could relate to your respected industry websites.
You Haven’t Improved your Site in Years
In addition to always adding content to your site, you have to make sure that you are improving your site on a regular basis. You need to try and make sure that you are updating your widgets and any apps that you are using. You also need to go over it from time to time to make sure that you are still using the most efficient layout possible. A lot of people add new services to their site and over time, they do not think about how accessible the services are to people on the website. If you have added quite a lot of services, you may need to invest in a drop-down menu as opposed to having a tab for each one on the header. Things like this can really work in your favor, and they can also help you to keep your site nice and streamlined. One indicator that you are not updating your site as much as you could be would be a high bounce rate. It may be that your customers are coming to your site with the promise of certain information, but when they arrive on the site, they are just not able to find what they need. This is the last thing that you need, so it is imperative that you invest the time to make sure that this is not the case.
You’re Not Inbound Marketing
Inbound marketing will help you to expand your reach and it is also one of the best ways for you to make sure that you are standing out from the competition. If you are not investing any money whatsoever in marketing, then it is so important that you change this. If you don’t, then you may see that your site slowly starts to drop on the SERPS and that you also really struggle to pull ahead of your competition. Of course, marketing can be expensive, but you have to remember that if you do it right, then you will be making your money back in no time at all. If you have no marketing experience, then it is wise for you to outsource where possible so you can make the most out of your efforts. It’ll also save you a lot of trial and error.