Colour Psychology: A Branding Need-To-Know (infographic)
According to brand guru Walter Landor, “products are made in a factory but brands are created in the mind”. In other words, it’s your brand and not your product that...
Getting into the High-End Market: 3 Tips to Help Your Business Become a Luxury Brand
Creating a luxury brand is easier now than it’s ever been. By using content and technology to your advantage, your business can be perceived as a high-end brand, and also...
Visual Design: Communicating Information Visually
What is visual design? According to Connie Malamed, the eLearning Coach Visual design is an act of problem solving. You have a message to communicate and you seek to find...