Creating a luxury brand is easier now than it’s ever been. By using content and technology to your advantage, your business can be perceived as a high-end brand, and also operate as one.
Moving your business into the luxury brand market will benefit your bottom line significantly in the long run. That’s because you can charge premium prices for your products or service, but you also need to remember that your level of customer service will need to be on par with those increases.
Here are three ways to take your business from everyday brand to luxury brand and break into the high-end market.
Use Your Story
When you think about familiar luxury brands, what’s their story, their history, their motivation?
Even modern luxury brands use their story as part of the selling point for their products or service. Luxury brands are able to use their humble beginnings as a way to express their current status and quality.
When you’re moving your business into the high-end market, consider how your story plays the part in the public perception of your brand. Talk about where your brand sources their materials from, or what types of people you bring on staff.
Have Strong Visuals
Using images to convey that your brand is high-end is one of the easiest ways to take your business from basic to luxury.
People associate a certain type of imagery with a level of success and a certain affluent lifestyle. Use this to your business’ advantage.
If your neighborhood has an art district or a unique setting, take the time to do some photo shoots there. Remember to include accessories in your photo shoot, as well as people. You can then use these photos as part of your visual branding to convey a high-end vibe to your target audience.
Create Strategic Partnerships
Partnering with brands that are a couple of steps ahead of you can help take your business into the high-end market.
Seek out collaborations and strategic partnerships with other luxury brands and high quality suppliers that are at the midpoint of where you want to be. By partnering with a higher quality partner or supplier, your own products and services will be higher quality as well as seen as higher quality.
For example, if you’d like to fill the “boutique skincare” niche in New Jersey, you’ll want to get in contact with a New Jersey chemical supplier to help you create the best, most effective products and partner with a popular luxury retail site or seller to reach luxury brand shoppers and expand your return customer base.
By using these three tips, you can take your business and move it into a high-end market within six months to one year. The key is remembering to reevaluate once every quarter to ensure that your business stays on track to becoming the luxury brand you envisioned it being.
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.