The Balance Between #Mobility and #Security

online_securityIf you’re going mobile with your brand marketing, then you need to make sure you’re protecting your mobile customers.

With data breaches and identity theft on the rise, mobile security has never been more important – especially when it comes to your customers.

Here are just a few pointers for protecting the mobile livelihood of your business and its customers:

Mobile Security for Your Business

One of the best ways to keep your mobile marketing safe and secure for customers is by practicing mobile security on your end.

If you use a #SMS texting service, then you need to make sure the provider uses the latest anti-virus and anti-malware software. In addition, you also need to make sure your #SMS service provider stores all of your customers’ information and mobile numbers on a secure server. This will help protect your customers if a security breach occurs.

Your business also needs to use encrypted passwords when accessing mobile marketing accounts.

Likewise, keep access to these accounts to a minimum – the only employees who should have access to your customers’ mobile information is your business’s marketing team.

Ask Customers to Use a Pin

Using the latest mobile security protocol at your business is only half the battle. You also need to encourage your customers to use security features on their personal devices.

As the following article looks at, when it comes to finding that elusive balance between mobility and security, using a pin or password is your customers’ first line of defense.

Whether your customers subscribe to your brand’s mobile marketing campaigns or they have your business app downloaded on their smart phone, using a pin code to access their device is a wise decision.

Pin codes, smart phone passwords, and fingerprint scanners can help protect your customers’ mobile information in cases of theft.

This is especially important if your business’s mobile app stores and uses your customers’ personal information, such as their credit card numbers.

Encourage the Use of Security Software

Just as your business takes advantage of mobile security software, so should your customers. Before your mobile customers subscribe to your SMS campaigns or download your business app, encourage them to first download mobile security software from a reputable software provider.

When equipped with the right mobile security software, your customers can better avoid the threats that come about from malicious websites and apps.

Most mobile security software also allows your customers to wipe all of their mobile data remotely in the event of theft.

Remind Customers of Mobile Security Threats

On occasion, you should remind your SMS text subscribers and app users of the mobile threats that are out there. From suspicious marketing texts to downloading apps from unknown sources, there are a number of threats that can jeopardize your customers’ mobile devices.

Reminding customers of potential mobile security threats will help keep their devices safe and it will help protect the routes your business takes to interact with customers on a mobile level.

If you’re looking for the perfect balance between mobility and security, then take advantage of the pointers mentioned above.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile security and mobile marketing.