Psychology is an important thing to consider in business. After all, potential consumers are all people with psyches! Here, we’re going to take a look at the psychological aspects of consumer decisions. These are the things you need to pay attention to as you do business.
People love friendly people. Well, except miserable people who aren’t all that into sociability. If your business appears friendly, then a consumer is more likely to want to engage with you. People are more aware than ever about the corrupt doings of many businesses. There are several out there who don’t want to be complicit in that. When you show yourself to be an ethical and friendly company, people will be compelled to support you.
Commitment and consistency are signs of a strong character. The chances are that you like to see those traits in people. And it’s the sort of behavior that consumers want to see from a company. In a way, they want you to be a little predictable. They want to know how you’ll respond to a given query. They want to know how you’d respond in a particular crisis. Being consistent in your practices will give your consumers more confidence in you.
People say that this generation has atrocious attention spans. Technically, our attention spans really aren’t any worse than they’ve ever been. But because there’s so much distraction out there, it’s actually more difficult to stay focused on any given thing. This is more a consequence of the Internet and commercial industries than it is a flaw of the new generation’s character. The fact is that you’ve got to keep the attention of your consumers. One of the best ways of doing this is by remaining active on social media. Contact a social media specialist if you want to know more.
People expect you to brag about how amazing your products and services are. But do you know what really gets their interest piqued? When you admit your flaws. If you do it right, you can actually highlight your positive attributes. Honesty, a sense of humor, an understanding about the importance of quality… All of these things can be displayed with the right “honest ad”. The classic “lemon” ad from Volkswagen was a fantastic early example of this.
We love to feel special. It boosts our self-esteem. Anyone familiar with the Maslow pyramid knows that self-esteem is extremely important for most people. Self-esteem is often boosted with a feeling of uniqueness, of exclusivity. This is why you’ll get adverts or content that is proudly “not for everyone”. Of course, when you make a consumer feel like they’re getting exclusive treatment, you generally have to commit to that. If you treat everyone like they’re getting exclusive treatment, your plan will eventually unravel!
Fear, uncertainty, and doubt. If you sow the seeds of any of these within a consumer, you may compel them to make certain decisions. Of course, it’s often nowhere near as ominous as it sounds. In this sphere, it’s usually nothing more than taking some shots at the competition and making consumers doubt them instead of you. Beyond that, you should probably leave fearmongering to the politicians and the media.