Enticing Potential Employees: 4 Strategies for Making Your Company an Attractive Workplace

Attracting new and qualified employees can often be a challenging and complex process. There are many factors to consider when recruiting new employees, such as the background, qualifications, and educational history you are looking for. Many qualified applicants are searching for specific qualities in companies when job hunting. Therefore, not only will you need to be aware of the type of employees you are searching for, but you will also need to ensure that you have created a company culture that is conducive to their needs. The following information provides four helpful strategies you may want to consider in order to make your company an attractive workplace for job seekers.

Create a Desirable Company Culture

You should strive to create a desirable company culture by developing an environment that promotes innovation, inclusion, and diversity. This will allow employees to think freely and creatively to come up with new solutions to business problems. It will also show that the company is ethical in its hiring and promotion strategies. Everyone should feel like a valuable asset to the company, and employees should be encouraged to be respectful to each other despite their differences. All of these factors combined should help to create a company culture that attracts the top talent and discourages high employee turnover rates.

Offer Competitive Wages and Benefits

You will also need to make sure that you are offering competitive wages and benefits to your employees. The top talent wants to work for a company that values them and invests in their potential and professional success. Therefore, you should encourage their growth and always strive to reward hard work.

Make Ethical Decisions

Your company should strive to create a positive and ethical reputation for itself. This can be achieved through manufacturing products in an ethical manner that doesn’t damage the environment or communities. It can also be helpful to give back to your local communities through charitable endeavors and to listen to the feedback and concerns of your customers in order to provide them with the best products and services.

Become More Eco-friendly

Many companies are making a shift towards becoming more eco-friendly. This is something all businesses should consider because the health of our ecosystems is vital to our future. Ways you can reduce your carbon footprint and make more environmentally friendly decisions include reducing your energy and water usage, manufacturing products in a way that causes less harm to the environment, and disposing of waste in the proper manner through research and by hiring professionals, such as aerosol disposal services.

Overall, there are many ways you can make your company a more attractive option for talented and qualified applicants. You just need to strive to be ethical and compliant and to invest in the future of your employees. The aforementioned tips make excellent starting points and there are always ways to improve and grow in order to become a better company for your employees.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

7 Tactics to Improve Office Morale

One of the most important aspects of any company is employee morale. If you get unhappy workers, you will get a depressing, inefficient company. That’s why you, as a manager or boss, need to give your all if you want things to improve. Below you will see a couple of tips to do just that.

Avoid and shut down workplace drama

The first thing you should do is avoid, and put an end, to any office drama. Any infighting, arguments, or bad blood should be resolved as soon as possible. If you don’t, it can get much worse, and really heat up. Either talk to the people directly, or direct them to HR.

A big part of is avoiding any office gossip. It should be discouraged as often as possible, and really makes the entire company seem unprofessional.

Learn how to communicate more effectively

It’s not just enough that you have good intentions. You need to know how to get your point across in a way that people will actually listen and care. We suggest you learn how to communicate more effectively. Focus fully on the person that’s talking to you. Never interrupt and try not to judge.

Understanding how to present yourself is important. Focusing on reading body language is a big part of this, as is practicing it yourself. Watch your tone. Even if you mean well, some people just react differently. Some like loud people, others are intimidated. Humor is also important. Sarcasm and irony can be light-hearted and completely innocent, but some simply won’t get the joke and may end up insulted.

It’s all about understanding yourself, how you present yourself, and other people and how they react.

Show that you care

Now, we don’t mean bribing them with donuts and Starbucks every day (though that would be appreciated). We mean actually not letting them stress about their bills, medical coverage, and other bureaucratic nonsense. Keep all that nonsense in check. Have a cleaning lady over regularly. Keep the fridge and toilet supplies stocked. If the AC breaks down, get a repairman there the very next day.

Also, have a lawyer or even doctor on hand (depending on your line of work). Get the best work injury lawyer you can find on retainer if your people deal with dangerous equipment. If you have some specialized equipment, have a repairman on hand as well. Little things like this are a very clear and direct sign of respect. Actions do, in fact, speak louder than words.

Feedback is everything

Actually, listen and focus on what people say. Let them know that if they have any problems or issue, they can always come to you. Create an atmosphere of trust, of allowing people to be relaxed. The worst thing for employee morale is being afraid of being ridiculed by their superior.

People like and respect when somebody respects them. Having their thoughts and opinions heard out can really make a difference. Furthermore, you accepting feedback from them goes a long way. Even if you disagree, the very act of accepting it means a lot.

Be empathetic

Empathy goes a long way. Just because you’re at the workplace doesn’t mean it’s all cutthroat, mechanical, turn of the century rat race. No, you should be understanding. It’s one thing if you have a lazy employee. But if somebody’s parent died, or they were sick, or they have any other tragedy in their life, try to cut them some slack.

Try not to judge, you don’t know what a person is going through. Think of your job as you and your employees against a problem, rather than some class warfare at the office.

Find some time for your people

Find some time for your people. Set up schedules, or just have an hour every week where they can come to you and voice your concerns. Advertise this fact, let them know. Have an hour where there will be no interruptions, where the phone is off, and everybody is relaxed.

Be positive

Finally, be positive. A boss or manager who is always on the edge, who is stressed and depressed, is not a good sight. If they see you like this, they will think the company is in trouble, and so, their jobs too. They may even (understandably) think about seeking a new job. Even if things aren’t going perfectly, try to to at least keep appearances until things calm down.

If needed, learn how to regulate your stress better. Know that investing in some time off, or some more leisure activities, will actually end up making you more efficient. You will be a better boss or manager, and a better person in general.

Conclusion

And there you have, an end to office drama and depression. Just because its work, doesn’t mean it has to be this depressing and difficult affair. Just keep all these tips in mind, and we are certain things will improve.

 

btyAlexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advice have helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches including business, career, finance, and marketing. When he isn’t busy working, you can find him cooking exotic meals, scuba diving, and cycling.

3 Reasons Your Company Will Need Legal Assistance

Whether you’re just starting out in the business world or you’ve been running a successful company for a while; there is never a bad time to converse with an expert legal team and make sure you have them waiting in the wings. All entrepreneurs will need specialist legal assistance at some point during their careers. It is sensible to make all the arrangements ahead of time, so you don’t face any delays when it comes to getting the help you require in emergencies. If the lawyers already know the ins and outs of your operation; they will swing into action much faster than they otherwise would have done.

Patent and trademark disputes

It is vital that all entrepreneurs apply for suitable legal cover if they plan to launch a new brand and bring original product designs to the market. If you don’t have trademarks in place for your terms and patents for your concepts; there is a chance another company with more cash could come along and blow you out of the marketplace and cost you a fortune. With that in mind, even with the right protections in place; you could still face issues, and that is why you need a lawyer. If you discover another business infringes on your patents; you’ll want to put an end to that straight away.

Employee dismissal claims

If you employ other workers; there will come a time when you have a dispute with them that you cannot resolve. Perhaps the person was late for work over and over again, and so you decided to fire them. Like it or not, employees have rights, and you can’t always take away their source of income on a whim. So, that person might end up dragging your business through the courts in the hope of reinstating their position or making a compensation claim. If you do not have legal assistance; your operation will stagnate because you will have to take your eyes off the ball.

Road traffic accidents

As a business owner, you never know when you will get a call from a semi truck accident lawyer or someone else in that industry letting you know they plan to make a claim against your firm. You become especially vulnerable to issues like that if your company makes deliveries to customers. If you have drivers on the road all day long, it is only a matter of time before one of them makes a mistake and ends up causing a smash. Without the right legal representatives in your corner, there is a chance you will end up getting a raw deal in the courtroom.

Now you know why it’s so critical to find the right legal specialists to assist your company; it is time to search online, ask associates for recommendations, and sort the wheat from the chaff. Look for law firms that specialize in the business world, and try to select a firm that has lots of other clients in similar positions to you. If you do that; you shouldn’t have too many problems when it comes to making sure you don’t get ripped off in the courtroom.

What Is Slowing Down Productivity In Your Business?

So, here’s the thing. If you aren’t getting through your working day effectively, with tasks still remaining at the close of your business hours, then there may be an issue around productivity. This isn’t too much of a problem if those tasks aren’t a priority, but if deadlines aren’t being met, if targets aren’t being reached, and if you have a mounting workload piling up on your desk at the start of each day, then you and your business will have problems.

In short, productivity is key, and you need to figure out what may be slowing down your working day. Where do we start?

First of all, let’s consider your office space. If the area is cluttered, if you struggle to find what you need when you need it, and if there are other issues – lack of storage being one – then you won’t work efficiently. You need to make the most of your office space, and the ideas we presented to you here, design-and-storage-tips-to-make-the-most-of-your-small-office/ may be just what you need to improve matters.

Another issue is your workflow management. You may have too much work to do. You may get bogged down with tasks that take you away from the important things you need to focus your time on. And you may be working on areas of your business that you aren’t fully equipped to manage. Therefore, you need to find ways to manage the work you have to do each day, speeding up processes and alleviating your burdens. There are a number of ways you can manage this. You can take on less work for starters, even if you do have to disappoint a client occasionally. You’re only human after all, and you can’t do everything. You might also automate your business processes, using the software tools presented to you here, bpmonline.com/l/bpm/definition/business-process-automation to free up your time to concentrate your efforts elsewhere. And you might consider outsourcing, handing over the jobs that take up too much of your time over to people who may be able to do them better than you.

Then think about your work ethic. Could you be the problem? Is productivity at a minimum because of your behaviour? You may be taking one too many breaks. You may be spending more time in front of your smartphone screen instead of your computer screen. You may spend more time making ‘to do’ lists than actually doing any of the tasks on them. You may be doing any number of things that are slowing down your productivity at work. The productivity tools listed here, iqvis.com/blog/6-productivity-tools-apps may be just what you need to get you back on track.

Finally, perhaps you are just tired. If you have worked long hours, if you do have too much work to do, and if you’re not spending enough time in rest, then you are going to get exhausted. Once your body and mind feel the effects of exhaustion, you are going to work slower. Give yourself a break once in a while, follow our tips to alleviate your workload, and make sure you get plenty of sleep to give you time to fully energise yourself, both physically and mentally.

Thanks for reading!

 

 

 

An Ethical Business: Why Your Moral Compass Should Be Facing North, Not South!

In any modern business, many problems will, inevitably, come up. You will find problems with your tech, your employees, and your finances, but one really hot topic now is the problems with your business ethics. The idea of having an ethical business now is as important as the comprehensive marketing processes or the right employees. Having a business that is unethical is career suicide now. But why is it so important to have an ethical business now, and what can you do to implement this further in your company?

Nurture It Through The Culture

Your employees will dictate the office culture in general, but it has to come from you first. A positive workplace culture is as important as the product you sell. To make a workplace environment a positive one, your employees need to be free to raise concerns, and feel free within the company structure. This is easier said than done, but by having employees that don’t feel trapped by the antiquated notions of work, this will translate better to the outside.

Choose Your Suppliers Carefully

It’s all about who you do business with. If you are seen to have contacts with an organization that has shady dealings, this is going to automatically reflect badly on you. Nowadays, you can’t be too careful, because this will lose you custom from every angle. In the food industry, the importance of consumers knowing where their food comes from has such a major impact on who they buy from. This is why finding a global food trade supplier who is ethical and transparent in their dealings is an essential part of the process if you are dealing with the supply of food. If you have various suppliers in the chain (such as if you were running a department store), the potential for dealing with clients who have questionable ethics is more likely. This is why it’s important for you to undertake a comprehensive vetting of every client you deal with.

Shout It From The Rooftops

Are you ethical? Then say so! By making it public and having it as part of your statements, or on your products, this will give your product and your business a leg up. You’ll be viewed as a leading light in your industry. This is something that so many businesses do now, but because there are opportunities to cut corners and to be unethical your processes, now, with the modern consumer having their finger firmly on the pulse in this respect, you can’t not state your intentions if you are ethical.

Keep Your Promises

And the idea of transparency isn’t just something that will bode well when it comes to your client relationships. If you are ethical and you intend to be professional in every aspect of your company, from your marketing, to your product placement, to your efforts, it’s important to keep all parties happy by being clear and to the point. It’s not just for the benefit of consumers; your employees will feel happier working in a business that has a moral compass, and it will naturally transform into a better business.

Psyche! Learn Some Consumer Psychology to Increase Your Sales

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Psychology is an important thing to consider in business. After all, potential consumers are all people with psyches! Here, we’re going to take a look at the psychological aspects of consumer decisions. These are the things you need to pay attention to as you do business.

Friendliness

People love friendly people. Well, except miserable people who aren’t all that into sociability. If your business appears friendly, then a consumer is more likely to want to engage with you. People are more aware than ever about the corrupt doings of many businesses. There are several out there who don’t want to be complicit in that. When you show yourself to be an ethical and friendly company, people will be compelled to support you.

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Consistency

Commitment and consistency are signs of a strong character. The chances are that you like to see those traits in people. And it’s the sort of behavior that consumers want to see from a company. In a way, they want you to be a little predictable. They want to know how you’ll respond to a given query. They want to know how you’d respond in a particular crisis. Being consistent in your practices will give your consumers more confidence in you.

Attention spans

People say that this generation has atrocious attention spans. Technically, our attention spans really aren’t any worse than they’ve ever been. But because there’s so much distraction out there, it’s actually more difficult to stay focused on any given thing. This is more a consequence of the Internet and commercial industries than it is a flaw of the new generation’s character. The fact is that you’ve got to keep the attention of your consumers. One of the best ways of doing this is by remaining active on social media. Contact a social media specialist if you want to know more.

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Honesty

People expect you to brag about how amazing your products and services are. But do you know what really gets their interest piqued? When you admit your flaws. If you do it right, you can actually highlight your positive attributes. Honesty, a sense of humor, an understanding about the importance of quality… All of these things can be displayed with the right “honest ad”. The classic “lemon” ad from Volkswagen was a fantastic early example of this.

Exclusivity

We love to feel special. It boosts our self-esteem. Anyone familiar with the Maslow pyramid knows that self-esteem is extremely important for most people. Self-esteem is often boosted with a feeling of uniqueness, of exclusivity. This is why you’ll get adverts or content that is proudly “not for everyone”. Of course, when you make a consumer feel like they’re getting exclusive treatment, you generally have to commit to that. If you treat everyone like they’re getting exclusive treatment, your plan will eventually unravel!

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FUD

Fear, uncertainty, and doubt. If you sow the seeds of any of these within a consumer, you may compel them to make certain decisions. Of course, it’s often nowhere near as ominous as it sounds. In this sphere, it’s usually nothing more than taking some shots at the competition and making consumers doubt them instead of you. Beyond that, you should probably leave fearmongering to the politicians and the media.

Employee Ethics Should Never Be Taken for Granted

ethicsEngineers and architects have traditionally been looked up to by society for their professionalism and ethics. However, employee ethics should never be taken for granted, no matter the professional affiliation.

Here are some examples where employee ethics have fallen short, and some ways to ensure that proper ethics are regarded as non-negotiable….

Volkswagen Emissions Scandal

It was recently uncovered, quite by accident, that the global corporation Volkswagen had falsified reports regarding the emissions from its vehicles.

Further to the investigation by the EPA, it was discovered that the cover up involved engineers, technicians and executives within the organization. Several higher-ups have already lost their jobs on account of the incident, and more resignations are sure to follow.

It’s not unrealistic to think that some of the employees who were directly involved could face jail time for their failure to practice ethical decision-making on the job.

Shares of Volkswagen have plummeted since the scandal broke, the value of Volkswagen automobiles had dropped dramatically, and the overall customer faith in the Volkswagen brand has been destroyed.

After all, if consumers can’t believe what this giant corporation tells them about emission ratings through TV and print ads, how can they be sure anything they say is true?

The Volkswagen emissions scandal has not only damaged vehicle sales and the individual careers of those involved. It has cost the corporation untold dollars.

Instilling Employee Ethics

Unfortunately, employee ethics can never be assumed, even in the case of licensed professionals such as architects and engineers.

As the following article looks at, that’s one reason why professional development hours in ethical decisions are such an important part of continuing education.

With the help of in-person and online courses, licensed professionals can be guided with making the best ethical decisions.

Some of the things that these courses help with are:

  • Handling clients who ask for quickie design/build work
  • Dealing with personal conflicts or conflicts of interest
  • Handling employers who ask for alteration of reports/facts

In the building industry, there are many levels of steps involved, and an assortment of professionals who contribute to any completed project.

It’s important that a licensed professional is skilled in handling any situation that arises, and is on the alert for problems that may arise pertaining to ethics.

When you realize that your corporation’s reputation is on the line along with your profits and shareholder value, it should be self-evident that maintaining employee ethics needs to play an important part in your overall company culture.

About the Author: Kate Supino writes extensively about marketing and best business practices.