Every brand wants to make sure they are keeping their customers as happy as possible. Happy customers are more likely to purchase again in the future, and will spread good reviews to friends and family (which are very likely to turn into highly qualified leads). Better communication can go far in helping improve the relationship between a company and its target audience. Here are a few reasons you should be using SMS mass text messaging to connect with your audience.
Get Real Opinions
Mobile polls and surveys are a great way to get a few quick opinions from your customers. Simply ask your customers what they love or don’t love about your brand. The more you know, the better you can serve them in the future. People are far more likely to complete a short mobile survey than a paper form or click-through to an email survey. Keep in mind that multiple choice (over open-ended) questions are the most likely to get a response and rewards are likely to entice more of your customers to actually complete your survey.
Improve Your Speed
Establishing automatic texts can help you respond to the activity of your customers quickly. People do not want to wait on a brand to respond, but taking too long also runs the risk of losing that customer’s attention. A customer can get a speedy text response when asking a question or a notification when they sign up for a rewards program with your brand. By providing timely interactions, you will help keep your customers better informed and less hassled with the process.
You want customers to stay on top of their purchases and they won’t want to forget either. SMS marketing can be incredibly helpful for keeping everyone on track and in-the-know. Use quick, scheduled reminders to help customers remember their payment dates. Collections can be one of the most stressful parts of a business, so use your text messages to keep your numbers in the black with on time payments. If you are working with smaller purchases then you can use your SMS alerts to help customers remember their carts and not let a potential purchase go abandoned.
Respect Their Time
Show your customers just how important they are by keeping your messages brief, to-the-point and as non-invasive as possible. Text messages are naturally short, so a text can be less time-consuming than an email. They are often faster and less invasive than a phone call (most of your customers will not be interested in talking to a person unless they are the ones calling you). Cold calling typically annoys people more than it actually sells.
Reduce Effort and Cost
All companies are looking to get the best return on their investment (ROI) and effort (ROE). Reduce the amount of money and time you are spending in your marketing by using mass text services. Text messages are effective, yet they are quicker to write (less content) and require no design. Text messages are not expensive and are likely to be read. The more you can reduce the effort and cost of connecting with your audience, the better you are able to personalize their experience. Plus, you can always pass your savings down to your customer with a lower price point or better rewards to increase satisfaction.
Texting will help you connect with your customer in a way that emails or mail won’t. The large majority of texts are opened, while many emails and mailers are ignored. So, use text messaging to ensure you aren’t fighting for the customer’s attention and you are keeping them in the loop.
For more information on how integrating an SMS software can improve customer satisfaction with better communication, click here!
Author Biography: Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.