You can have a unique fantastic product that meets the most important needs of the people and rises far above anything your competition has ever made but if nobody knows about it, it is completely worthless. And that is where good marketing comes into play. However, not every business can afford high-end celebrities in TV commercials and expensive online campaigns. Fortunately, with the internet and some smart traditional marketing strategies leveling the playground, it is possible to promote your business even when working on a small budget. Here are five ideas to give you some inspiration.
Publish quality content
In the world of modern marketing, content marketing is the king. Unlike many other promotional strategies, such as those that include billboards or ads, good content never gets old. It constantly gives the readers something to come back to, which means it is a once-written commercial that lasts forever.
Great content isn’t just a marketing strategy. It complements almost every other online marketing tool – from improving your SEO performance and enhancing the value of your landing page to providing source material for social media marketing and helping you build relationships with other industries.
Among the numerous positive effects of successful content marketing, we have to point out the influence it has on driving new traffic, building a reputation, influencing conversion and encouraging trust in your business. Also, when coming up with a good content marketing strategy, you need to have in mind that content is evolving, so you should definitely include quality images and videos into your blog.
Engage your audience through social media
It is no secret that social media marketing plays a vital role in every business’s marketing strategy. However, if you are doing it just to be part of the crowd, then you are not doing it well. The businesses with the most followers on social media and the most feedback aren’t lucky, they simply have a thought out strategy, which includes getting to know the rules of the platform and the audience active on it. Regardless of which platform we are talking about, the most important thing to do is to engage your audience and encourage communication. That way, you can build a connection that leads to loyalty and trust.
We live in the era of information overload, and the last thing the web audience needs is long articles packed with endless data. But what to do when you want to say something meaningful about your line of work or your company? It’s simple: use infographics. Infographics can present information, knowledge and data in visual and interesting manner.
Moreover, using infographics is a great way to build brand awareness and send a message to a wider audience. Besides, infographics have undeniable SEO benefits. Also, a quality infographic needs to be simple and unique. It has to produce high impact with minimal text and it should pack a creative punch. Finally, it has to be easily shareable.
Put it on paper
Traditional marketing might be a bit drowsy, but it is far from being dead. The main reason why businesses should occasionally turn to it is because no one is expecting it, and the competition surely isn’t doing it. It is also the reason why there are many cheap printing solutions available. You can print handouts, flyers or brochures. Also, if you want to prevent your promotional material from ending up in the trash, try to keep it informative and creative.
Here are some basic promotional material design tips to help you stay on the right track:
- Function before form (information needs to be clear and visible).
- Keep the text concise.
- Contact details must be instantly noticeable.
- The visual aspect accompanies the text (you can’t sell perfumes and put a picture of a cake on the flyer).
- Be subtle but not dull.
- Make the image, color and heading the most striking elements.
- Use different shapes.
- Transmit the mood with color.
- Make it a keeper with great pictures and some good tip.
Become a guerillero
If you are looking for an advertising strategy that requires low investments yet yields maximum results, look no further than guerilla marketing. The purpose of this approach is to represent your business in an imaginative way that will surprise the customers, draw attention to your company and create a lasting impression and a social buzz.
Guerilla marketing strategy doesn’t require a lot of money, just a substantial amount of creativity, energy and time. To achieve the best effect, first you should know who you are targeting with your campaign. Capturing attention is your second objective, but it will be worthless unless you can align the creativity with the purpose of the campaign. Some of the small-business-friendly guerilla marketing strategies include graffiti (not on other people’s property), pop up shops, free samples, sidewalk chalk, projecting video on a large outdoor wall, flash mob and gamification.
As you can see, cost-effective marketing is doable, and if you play your cards right, you will surely attract new loyal customers and increase the revenues.
Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog