Social media is the widely used marketing platform by almost every brand and every industry. It is not about the products related to information technology only, but every brand from every industry uses social media for its marketing purposes now…
In fact we can openly make this statement that social media marketing is nearly out passing the traditional marketing nowadays.
But…. there is something that this growing market still needs to learn and implement while operating.
You know what it is?
It is the way this new style of marketing is going about. It is about implementing the Rules of the today’s Social Media Marketing.
If you are looking at the increasing trend of social media marketing, it does not mean that everybody is doing it in the right way.
Yes, that is what I have focused over today.
This post is going to make it brilliantly easy for you to have a perfect use of your social media accounts. I bet that you will be simply slaying it from now on!
Here are the 5 Rules That You Must Follow In Social Media Marketing:
Rule #1 – Focusing
Focus should be your first and utmost important rule while handling your social media accounts. You see, every brand does have an account but not every brand knows how to run it in a perfect manner. It is an Art in itself.
Now… what I mean by focus is that you got to have a complete idea of what kind of platform are you currently operating at. You see, every social media platform has a different set of rules and regulations… and you simply cannot apply them all at every place.
Twitter is a much more engaging medium as compared to Facebook, because people can tweet at every other second but they simply cannot update statuses on facebook on this fast pace. The number of posts, the writing styles and the kind of audience, everything varies from forum to forum. And you got to know about all of them and have a focused strategy.
Check out this great post: Different social media platforms: how do they vary and what does it mean to you?
Along with the platforms, you also need to keep YOUR PRODUCT TYPE in mind. Because it is a fact that Different brands need to be marketed differently as well.
Rule #2 – Compounding
The second best rule is to have compounding post all over your social media. You must be thinking on what these compounding posts are… right?
The compounding posts have these qualities in common:
- They have appealing headlines
- They cover the latest topics or latest customer queries
- They have interesting and compelling content inside
Now you have to make sure that you are either creating compounding blog posts or sharing compounding posts at your social media platforms.
In a research conducted by Hubspot, the Hubspot team found out that compounding post did pretty well all over their blog and the social media sites as well.
Rule #3 – Following
Another rule is to follow the right people. When on social media as a brand, you got to follow the influencers in your industry, without that, you are doing it wrong.
Yes, we do trust your capabilities that you can create something really better than others, but you got to have a proper idea on how the other people are doing it in your domain. Sometimes you will end up knowing the trend and sometime you will end up knowing what the users demand the most.
So following other people will benefit you in some way or the other. You will build a Network of your own through keeping in touch with the relevant market and if you are taking the right steps then there is chance that you might become an Influencer in your niche.
Read more on HOW TO BUILD YOUR NETWORK USING SOCIAL MEDIA.
Rule #4 – Benchmarking
Benchmarking the people in your industry or the other brands is a strategy too. I know there might be a question in your mind that why would you need to copy others. And why am I not focusing on creating your own thing.
But the point here is different… you see, you need to benchmark other to observe the trends that are in-demand. Sometimes in the race of being different, you end up losing your customer chunk. Because you did not follow what was in trend at that time and that is where you lagged behind.
Rule #5 – Patience
Now, this is the last and the most important rule which you got to abide by. As they say, patience is the key to success.
You would not be able to measure your social media marketing success instantly or measure how a single post did. But the only solution is to be patient and observe the results later on.
Your social media Return on Investment or the performance of a certain social media ad campaign cannot be measured right after, there has to be an accumulative result which will give you a combined trend on how your campaign did.
Or if you go about that, you can even see the performance of each post… but it wouldn’t give a perfect picture. You will have to be patient in order to dig out what actually went wrong in your whole campaign.
Check what Gary Vaynerchuk , the Guru of Social Media Marketing, says about patience in this field:
“I’m patient. I’m real patient. I’m not looking for the ROI of just this minute or the next six months.”
I am sure you must have came to know the importance of patience in social media by now.
I have given you some simple and quick rules to follow. You will not find any detailed tips or tricks in this posts but some quick rules to follow which includes; focusing, compounding, following influencers, benchmarking and being patient.
These are some great rules to base your successful social media marketing campaigns ongoing. I know the rules might differ from brand to brand but these rules definitely bound you to know each social media platform in better way than before and then apply these rules accordingly.
I am sure they would come in handy from now on and I also hope that you would make the best use of these rules and gain the maximum success through your social media marketing!
Guest author, Hammad, is a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com.”