Twitter is the second most popular social media site in the world. It allows us to speak our mind to a ton of strangers, stalk celebrities and make connections with people all over the world at once.
But how can twitter be beneficial to your Marketing Strategy? Twitter is actually an excellent tool which can help you to build up your brand, make a good reputation for yourself and gain loyal followers who will support you throughout. If you haven’t harnessed the full power of Twitter for your business yet, here is how you can do it.
1.Follow your industry
The beauty of Twitter is that it acts as a hub of information for anyone to make the most of and exploit. For you and your brand, Twitter gives you the opportunity to follow the leaders of your industry as well as follow your competitors. This will allow you to stay in the loop with new developments which you can use for your own gain, and it allows you to see what kind of things your competitors are doing.
- Contact influencers
Social media influencers are the new celebrity. They are incredibly powerful beings who reside on all corners of the web and share their opinions on life, services and products. Influencers are called so because they can influence their followers to try new products and services. If you can contact a prominent influencer and get them to review your product, you will likely see a huge influx of new customers who come from their audience.
- Interact with people
The whole point of social media is to be social and make the most of getting to know your customer base better. Sure, you will want to give off an air of professionalism when you are on social media. But this doesn’t mean you can’t have a laugh with your customers at the same time. Take the time to ask your audience what they like, talk about current events and even create a poll to get an idea of the things you could create for them. Your audience are the people who you are trying to sell to, so it is worth getting to know them. You may have seen viral tweets from brands who are funny, relatable and real- and this is what you want to become for your audience.
- Stick to a niche
Even though you can branch out and talk about current events such as commenting on a royal wedding or looking forward to a sporting event: you need to do it in a way that fits you brand. If you are a restaurant for example and you want to comment on the Super Bowl, you could create a video which shows you making some football snacks for the big game. This shows that you are a real person, you are in the loop and you will show off your cooking skill. This will get you a lot of new followers and much more engagement than if you simply tweeted about how excited you are for the match.