Five of the Best Marketing Automation Tools for Small Businesses

The day in the life of a small business owner is likely full of endless emails, conference calls, meetings, strategy sessions, and the occasional lunch break if they are lucky. Before they know it, the day gets away. This is why business owners depend on marketing automation. A robust marketing software prevents marketers from having to spend their time taking care of repetitive tasks such as creating email campaigns, audience segmentation, gathering web analytics reports, CRM management, and social media management.

While the initial set-up of these features is essential and involves careful strategy, once they are ready to go, automation can make all the difference. According to a study conducted by Venture Beat, 80 percent of marketing automation users saw their numbers of leads increase, and 77 percent saw a lift in the number of conversions. So, what are the best tools to get started? Read on for the best-rated marketing automation tools according to the leading business technology review site, TrustRadius.

HubSpot

HubSpot, one of the largest and most popular inbound marketing automation tools, is said to be used by over 18,000 customers in more than 90 countries. Marketers can set up email marketing campaigns, create landing pages, handle SEO and social media management as well as a host of other tasks. Reviewers of HubSpot on TrustRadius praise the product’s easy-to-use interface, practical training sessions, and ease of uploading content and creating landing pages. However, the integrations are still lacking, and users did find it difficult to get the level of reporting and analytics they truly needed for social media campaigns.

Marketo

Mid-sized companies enjoy the multiple uses of Marketo. In addition to the typical marketing automation tools, Marketo also allows marketers to personalize websites and optimize mobile engagement. Where Hubspot is still working on expanding their integrations, TrustRadius reviewers are impressed with the number of software tools Marketo can connect to for automation functions. Creating and scheduling email automation is also quick and convenient to handle according to TrustRadius reviewers. On the negative side, many cited that the complicated user interface and overall slowness in data reporting can bring a bit of frustration to marketers who are always on the go.

Hatchbuck

If you are looking for some help in managing workflows, automated sales alerts, and numerous helpful integrations with a smaller but just as strong system, Hatchbuck may be the best option. Small businesses are known to favor this system in comparison to mid-sized and larger enterprises. Reviews by TrustRadius users conveyed enjoyment with the drag and drop email creator, fast customer service, and quick email automation services. TrustRadius reviewers are not too fond of the challenge in creating custom reports and feel the campaign creation process could be a bit less clunky and more straightforward.

LeadSquared

For those who do not have the resources or time to invest in a system like Hubspot or Marketo heavily but still want solid automation results, LeadSquared may be the answer. In addition to the general inbound marketing features, LeadSquared can also help with event and webinar marketing as well as social profile integration. TrustRadius reviewers liked the system’s value when compared to other products, the number of APIs available, and very knowledgeable support staff. On the other hand, users need to watch out for a less than satisfactory user interface, and the difficulty in setting up drip marketing actions.

The Wrap Up

Regardless of a marketer’s comfort with automation, the budget they are working with, and the level of help their team needs to implement marketing strategy; there is a viable option out there for everyone. Marketers just need to be sure they know the most important features they need to take care of repetitive marketing tasks and increase the overall marketing ROI.

Chanell Alexander currently resides in Atlanta, GA. When she’s not traveling and trying new restaurants in the Metro Atlanta area, she writes about the latest technology and tools for TrustRadius,

 

 

 

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