There was a time when the idea of starting a business was reserved pretty much exclusively for those who were already well established or, at the very least, had a great deal of money to throw around. This was because a business usually needed premises, employees, infrastructure networks, and a whole host of other things. And sure, that’s all still very important to a lot of businesses, but the reality is that thanks to the rise of the internet, there’s been a pretty radical shift in the possibilities for smaller businesses. Now, all you really need to start your own business is a computer, a great idea, and the drive to make it happen.
If you want to start your own business and you don’t have huge amounts of money or power to throw around, then there’s only one place for you to go: the internet. The internet really has revolutionised the process of starting and running businesses in a way that no one could have predicted. Whether you want to become a freelance copywriter, you want to set up a retail store, or you simply want to promote a crafts business that you run out of your home, all of these things can be done online. With little more than some cheap online hosting a decent knowledge of web design, an understanding of social media marketing for franchises, and a few simple resources, you can create your own business in a matter of days. Sure, it’s going to take much longer than that to actually get it off the ground, but the barrier to entry really is that much lower now.
For a long time, if you wanted to get some capital for your business then you had to either sink a great deal of your own money into it or go courting investors. Both of these were perfectly viable strategies but they did come with their fair share of drawbacks. The first being that, if you didn’t have money to put into the business in the first place, you were kind of stuck. The other being that, if you wanted an investor’s money, you often had to give up a certain degree of control in your business up in exchange. Now, thanks to things sites like Kickstarter, you can fund your business with the help of your customers. Customers can donate to you in exchange for treats and bonuses which can help you finally get your business the funding that it needs.
Of course, however important funding is to any business, there are plenty of ways in which the internet has made things far cheaper. One of the best examples of this is marketing. Thanks to social media, it’s never been easier or cheaper to reach a huge potential audience. Sites like Facebook and Twitter are totally free and give you access to the kind of potential customer base that businesses in the past could only have dreamt of.
Sure, there are always going to be roadblocks in the way of creating a successful business, but in the modern era, it’s now more possible than ever before for people to start businesses that can become incredibly successful with only limited resources.